By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Microsoft - How Microsoft defeated Sony.

You've completely ignored Nintendo taking the PS1/2 casual fanbase and Sony's own mistakes. Those are the reasons why Sony are in 3rd place. Microsoft don't deserve the credit, if anyone does, it's Nintendo.



  

Around the Network
S.T.A.G.E. said:

Reasonable said:
Their strategy was flawed, but MS still widened the gap when Sony tried to close it last year. You have to admit that it's impressive or else you are willingly blind. Going from a closing 5 M console gap to a 8 M console gap is worthy of applause.

And it should thank the economic depression for it. Sony (problably) would have cut the price in the end of 2008 and sell much more than it did, maybe offsetting the months MS had and its festivities sales as well. I am sure that at the very least it wouldnt be at 8 million gap it is now.

 

MS really went for Sony, true, and mainly using a big wallet, but I really doubt the damage inflicted was more than a fraction of what Sony inflicted on itself.

 

Oh trust me....Microsoft is hurting Sony...so bad Sony actually wanted to team up with them against Nintendo. Microsoft declined and said they wanted to destroy Sony, so Sony acted like they didn't exist. :)

I am not around gaming foruns as much as I was back in the day...link it to a source, a factual one if you may, so I could read about it...

It's called a warranty. Any customer who is smart and purchases and console at a retail store should buy a 3 year warranty service so they can have their console replaced. I don't bother with the shitty service of MS nor Sony. I go through middlemen. Trust me....you'll almost never be dissatisfied if you do it that way. This is my 99.9 percent guarantee. My old 360 had the RROD today. I replaced it within two hours at best buy with a Jasper edition of the 60 GB 360.

A bit convenient as a argument, but believable.

The only reason the Japanese find no reason to buy a 360 is because it's not Japanese and they already have two national systems to support. The reason JRPG's are selling slow in Japan is all Sony's fault. MS is squeezing as much as they can this gen out of Sony, so that next gen they can focus on that built base. Quality is not the reason the Japanese wont buy 360's at a larger rate. It's because it's an American console and they find no reason to buy a console from America when they can get it at home in Japan. Microsoft left them with little choice if they want JRPG's.

There are more than the reasons you said, like the RRoDs killing the will to buy it, X to the japanese means 'no good', and so on. About the JRPGs...its sad really. MS knows that its only way to succed in Japan is having some. They payed for them and it reached some success (heck, it will reach a million units sold, wich is quite incredible), but at the cost of pointed games being easily forgoten by its main fans (wich were on PS, or ended up transfering to Wii). NIce. Its not Sony's fault. ITs MS's and the market fault. Either buy it on a machine you will end up returning at a loss to the nearest Book Off outlet (you may add any other outltet that re-sells things like Yodobashi Camera, Yamada Denki and so... if it doesnt burn in your tiny appartment that is) or wait to get it on a PS3 later on (its quite possible and I would even say its freaking stupid if it doesnt happen...)

Choices...they're some nasty bitches arent they? Sony choose to put all that tech into the PS3, hopeing to achieve great success by beying the most powerfull console out in the gen (lets forget the Blu-Ray debacle....yeah right...). Then the price killed it, other stupid choices and its arrogance came out to kick the already hurted Sony...MS just there paying its way to try and give a final blow (wich it wont, sorry fanboys, if it happen, it will be the worlds economical problems not MS, even if they want oh so much to clain the spot) while doing some stupid things as well, but being so full of cash to spent thanks to a - I hope dearly - dying monopoly in the OS market, they are out to try and contain Sony's wishes to reach their  main goal: as mcany home's main entertaining rooms they can, any way available, by any means. 

And then Nintendo... just caring less about all as long their pools of money are filled properly.

 

 

 

 



The_God_of_War said:
You've completely ignored Nintendo taking the PS1/2 casual fanbase and Sony's own mistakes. Those are the reasons why Sony are in 3rd place. Microsoft don't deserve the credit, if anyone does, it's Nintendo.

MS fans are in denial about this, Nintendo stealing the victory from their beloved dancing boss' chubby hands burns on their skin like H2SO4.  

 



Stwike him, Centuwion. Stwike him vewy wuffly! (Pontius Pilate, "Life of Brian")
A fart without stink is like a sky without stars.
TGS, Third Grade Shooter: brand new genre invented by Kevin Butler exclusively for Natal WiiToo Kinect. PEW! PEW-PEW-PEW! 
 


MontanaHatchet said:
1. Sony sold their console at an even bigger loss. Companies have been doing this with consoles for quite a while now.

2. If RPGs were so significant, wouldn't they be the highest selling genre this generation? Microsoft just wanted to gain a bigger fanbase in Japan, that's it. The main fanbase of the Playstation consoles is the casual fanbase, and Nintendo snagged them, not Microsoft.

3. Sony did this too with the Playstation, and they could have done it this generation if they wanted to. If Sony wanted to buy downloadable content for 50 million dollars, they could have. They're a global corporation. That's not even that much to them.

 

Allow me to finish your statements:

1...which is partially to blame for their currently horrid economic state.

2...It's not just about the games, it is the perception of the consoles ability to attract developers. I couldn't give two heated turds about FF13, but just the fact that it is coming to 360 impresses me and shows that Sony has weakened in the marketplace.

3...No, Sony absolutely can not throw money around like MS does. Given the current financial situation and given that Sony is losing BILLIONS, I would say 50 million means enough to them and their share holders to not be able to do these types of business manouvers. Sony will sink the Playstation before the Playstation sinks Sony. Have no illusions on that.



"Man is born free but is everywhere in chains" - Rousseau

FastFord58 said:
MontanaHatchet said:
1. Sony sold their console at an even bigger loss. Companies have been doing this with consoles for quite a while now.

2. If RPGs were so significant, wouldn't they be the highest selling genre this generation? Microsoft just wanted to gain a bigger fanbase in Japan, that's it. The main fanbase of the Playstation consoles is the casual fanbase, and Nintendo snagged them, not Microsoft.

3. Sony did this too with the Playstation, and they could have done it this generation if they wanted to. If Sony wanted to buy downloadable content for 50 million dollars, they could have. They're a global corporation. That's not even that much to them.

 

Allow me to finish your statements:

1...which is partially to blame for their currently horrid economic state.

2...It's not just about the games, it is the perception of the consoles ability to attract developers. I couldn't give two heated turds about FF13, but just the fact that it is coming to 360 impresses me and shows that Sony has weakened in the marketplace.

3...No, Sony absolutely can not throw money around like MS does. Given the current financial situation and given that Sony is losing BILLIONS, I would say 50 million means enough to them and their share holders to not be able to do these types of business manouvers. Sony will sink the Playstation before the Playstation sinks Sony. Have no illusions on that.

Let me correct your statements.

1. Well, I guess Sony was in a "horrid" economic state when they were selling the PS1, PS2, and PSP at a loss, right?

2. So it's not about the games, but it's about attracting developers? Well, answer me this: What do developers do? In fact, I'll save you the trouble. They make games. So it's not just about the games, but getting companies that make games. Hrmm. Why do you write this again?

3. Apparently you don't understand the market. Right now, Microsoft is in dire straits as well. The economy is affecting everyone and they've even been forced to make layoffs. And yet they still pay for Xbox Live servers, developer support, game development, etc. Microsoft may be wealthy, but by your standards, $50 million would mean a lot to them as well. It's not like it's an insignificant amount of money. Rather, it's something that either company easily could have paid if they wanted to.

I'm not going to respond to the bajillion other people who quoted me because I just don't care and at this point, you're just flattering me. I know I'm amazing and controversial, but I just don't feel the same way about the rest of you.

 



 

 

Around the Network

Anyone who thinks that Sony lost because of anything other than the 600$ price point, and even now the 400$ price point, is ignoring reality.

Although I completely agree that MS took advantage of the situation, Sony left themselves completely open to subversion by a) not helping 3rd parties b) insufficient dev tools c) not paying for exclusives

However, because of Blu-ray, they also won the next-gen HD market (the competitor was the MS funded HDDVD fyi), in which they are recouping millions upon millions, so it's not entirely a loss.

PLUS, I get great games out of the deal.

Note: It is also important to note that MS has still yet to break even since the release of the original Xbox whereas Sony is now making money.



WereKitten said:
S.T.A.G.E. said:
WereKitten said:
twesterm said:
ymeaga1n said:
Shanobi said:
Microsoft sold the last xbox at a loss, too. That didn't help them last gen.

Sony pretty well defeated themselves, and Nintendo put the stake in them. If there were no X-box 360 this generation, things would still look about exactly the same as they do for Sony. They'd be lagging in sales versus the PS2, and getting thwomped by the Wii.

Really, Microsoft has done absolutely zip this generation to take Sony out of it's first place spot.

True. But MS has done absolutely everything this generation to take sony out of it's 2nd place spot.

 

Microsoft is doing well this gen because they've done just about everything right.  The only negative of the 360 really is the RRoD (which is a big thing for a lot of people) but now they've even taken care of that.

Whether they were specifically targeting Sony or not, they deserve their 2nd place this gen.

 

There's no such thing as "deserving" in the market. You don't gain karma points by making good games and giving good services. You sell what you sell, by using whatever means you choose to employ. A self-fulfilling prophecy if you want.

So you're saying there is no such thing as marketing psychology? Karma is based upon the rule of inevitable results. Based on that logic...I would definitely have to question yours.

In this sense each and every item on the market "deserves" its sales in a tautological way, or none does in the truest sense of the word.

Products are given to their market at prices based on the wishes of the business minds behind them. This can have a positive or negative outcome.

MS lost money by entering the console market and willingly did so, because they wanted to gain a slice of the upcoming media delivery and service market. The same trend shift that is threatening and will reduce their importance in the OS and application market gave them reason to do so.

Microsoft wont lose importance of their OS.They currently have a monopoly which constantly has class action lawsuits after it. They day Microsoft doesn't antagonize a suits for monopolization of the OS market is the day they play fair ball. Just as Sony is a conglomerate focusing on Sony Pictures, Sony electronics and more, Microsoft can do just as they please. These are two well able corporations. Microsoft still is more powerful.

 

They are succeeding in their goal: their greatest victory is the penetration of Live and the Netflix kind of deal. If they will have to go all casual next gen to keep striving towards their real goal, they will.

Microsoft wants the casuals just like Sony does. It's a smart plan if they want to make the most that they can. The 720 will be an amazing system. The only reason the 360 had the problems it had was because of rushing the launch.

 

 

PS: do you have any evidence that the latest 360 hardware iteration have fallen inline with the average failure rates for similar electronic products (less than 1%)?

Microsoft has figured out the definite reason and cure for RROD. There was a news report about it on Yahoo.com when I was at school a couple weeks ago. I can't really find the report, but i'll try to find it (I need some sleep). The Jasper edition of the Xbox 360 fixed the mass majority of RROD. Really RROD is a distant memory to alot of people.

 

 

You missed most points.

1) my point was that expressing in terms of "company X did well so it deserves its sales, even though this lesser issue exists" is unfit to an economic analysis. "Deserving" is a moral term, by which we think that somebody gained merit to a reward through his/her actions. In moral terms, we even go to the length of saying that someone might have a reward that he does not "deserve", or that he did not have a reward he might "deserve".

But in capitalistic economy you always get the sales that you deserve, because sales are the only measure of how good you did. That includes innovation, research, marketing, charity foundations,corruption and pointing guns at the head of clients. Moral has nothing to do with it, and we should try to not think about economy in the way we judge the actions of people.

2) Microsoft' OS and enterprise offering _is_ being threatened by alternative offers and the software as service /web applications trend. This has nothing to do with Sony... it has to do with Linux and Google. Still it means that they want to adapt to the new trends.

3) Microsoft and any technician who opened a faulty 360 _always knew_ the cause of the RROD. It's not like a long-standing misterious fault  nobody was able to find. It was about the cramped design causing the board to warp and the bad soldering to come loose. It was just more economically viable to extend then guarantee to three years for RROD and replace a lot of units than to redesign completely the hardware to fix it for good.

One has even to wonder if the 33% fault rate of the very first batch was not known _before_ the launch and the whole thing was just a calculated risk. Rushing to the market alot before Sony to gain mindshare against having to deal with faluty hardware six to twelve months later.

Lower heat-producing components were introduced in each iteration, but I still don't see links to statistics showing the fault rate for jasper.

 

 

I'm not talking about Karma, I'm talking about Microsoft did things right so it makes sense that they do well.  If you make smart business decisions you can generally expect to do well.

And as for going into the console race with a lose, console manufactures have been doing that since back in the NES days.  That is nothing new.

 



1) they got out first
2) they didn't make their console cost $600
3) they didn't act like arrogant freaks (at least, not at the start)

that's how MS beat Sony



Not trying to be a fanboy. Of course, it's hard when you own the best console eve... dang it

MontanaHatchet said:
1. Sony sold their console at an even bigger loss. Companies have been doing this with consoles for quite a while now.

2. If RPGs were so significant, wouldn't they be the highest selling genre this generation? Microsoft just wanted to gain a bigger fanbase in Japan, that's it. The main fanbase of the Playstation consoles is the casual fanbase, and Nintendo snagged them, not Microsoft.

3. Sony did this too with the Playstation, and they could have done it this generation if they wanted to. If Sony wanted to buy downloadable content for 50 million dollars, they could have. They're a global corporation. That's not even that much to them.

 

Agree.



*Al Bundy's My Hero*

 

*Al Bundy For President*

Waiting On GT7!!!

 PSN ID: Acidfacekiller

Microsoft havent won, they cheated!



I hope my 360 doesn't RRoD
         "Suck my balls!" - Tag courtesy of Fkusmot