That argument always reminds me of 1992, that's all buddy.  I guess it brings out the 1992 fanboy in me.  You wouldn't be caught playing Ms Pac-Man anywhere near Mortal Kombat.

When I think of M rated games, I think of the kids in that MK ad.  That's their target market, even though the games are rated M these days.  And yeah, that's how I dressed in 1992 when I played Mortal Kombat.

Ahaha that MK picture is a perfect example, though now they would be shunned for shamelessly marketing to kids, but I believe that is still their targeted market.

I think he was meaning the stereotype that most kid gamers are little boys, though same could be said that most of the "core" demographic of gamers 12 to 26 year old males also ACT like little boys.

its like this , Games such as GTA IV appeal to kids because they want to drive a car around towns ,have fun doing stuff that they cant do in real life and to get out of their "Do what your mom tells you to" world

while the more mature people want games that has a meaning behind it and/or games that reminds them of the past and/or a game that get them out of what they hate about real life (Blood / Violence / Gangs ...ect )

so yea both sides want to have what they lost.

This has always been it.  Even back on the NES and Atari.  The incorrect assumption MS and Sony made was that, since gamers from those days have 'grown up' (are between 18-25 now), that the largest amount of game purchasers were in that age group.  Instead, as they've seen, the 'Mature' audiance is fickle, and will sooner buy a copy of Halo 3 as it will Metroid Prime 3 or GTAIV as it will Final Fantasy IV DS.

All the while bashing 'casual' games.

And after all the old fellows buy their GTA's and Halo's the kids start wanting them, because they're mature and older people like them :P

Unless this article was written in 1998, I don't think that's new research.

Haha, yeah it's pretty common knowledge, but having some more data doesn't hurt.  My main gripe is activists and lawmakers putting more and more restrictions on games because kids want these games when responsibility lies in the parent not the government to handle media, I mean who are they to say what can and cannot be sold, if anything get's an AO the only way it could release is via PC and even then no retailer will sell it so it has to be online...