I found both these articles talking about different aspects of the same interview, so I just created one thread instead of two
Enjoy!
http://www.bit-tech.net/news/gaming/2009/02/16/microsoft-xbox-360-beats-ps3-in-europe/1
Speaking to GI.biz, Microsoft's VP of Interactive Entertainment in the EMEA, Chris Lewis, region has said that it's clear who holds a greater lead in Europe - and it isn't Sony.
Lewis points to sales figures form GfK Chart-Track to support his claims, saying that the Xbox 360 is beating the PlayStation 3 in Europe, the Middle East and Africa by more than one million units. He also implies that Sony has attempted to confuse the issue by lumping these countries in as 'PAL regions' - a definition which actually includes Australia and New Zealand.
However you look at it though, in the UK and mainland Europe Lewis is adamant that Sony is failing to hit sales targets and that Nintendo and Microsoft dominate the market.
"There has been some confusion, but I'm not confused," he said. "Let me say we're confident that we talk about numbers that are meaningful customer numbers, whether they be GfK- or Chart-Track-generated, or otherwise, but they are numbers about shipments into the market, numbers that represent our performance in Europe, the Middle East and Africa - they're not PAL territories in totality, so the numbers I talk about don't include Australia and New Zealand for instance.
"If you look right across my area of responsibility, every data point that I've got, which I trust - and data points we've always used - put us approximately 1 million units ahead in the aggregate."
http://news.spong.com/article/17172/Microsoft_Sony_is_a_Barometer_of_Success?cb=879
Microsoft's Vice President, Interactive Entertainment Business, (EMEA) has been clarifying a few Xbox-related issues. One of these concerns figures (Xbox 360 is beating Sony in EMEA). Another is the fact that all the platform holders respect each other - but Sony is the one that Microsoft uses as a "barometer of success".
"But actually, surprising as it may seem, we're highly respectful of Sony and Nintendo - I think you'll find all of the platform holders feel mutually respectful towards one another. It's not about us necessarily fixating on Sony - we like a target to run at, and a barometer of success, and we see Sony most closely aligned to our own platform. Therefore we intend to measure our success in some way versus what they've doing."
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