Blu-ray is now 'a mainstream format.' So says the cross-industry trade body DEGE (Digital Entertainment Group Europe). The group, which is funded by key Hollywood studios, says sales of Blu-ray software (not including PS3 games titles) have jumped five-fold in Europe, from 1.7 million units in 2007 to almost 8.5 million in 2008.
Dedicated deck sales in the UK also enjoyed a seasonal lift, with almost 100,000 players sold in December alone.
http://www.homecinemachoice.com/blogs/team_hcc/blu-ray+player+sales+jump+fivefold