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Press release 27 / 1 2009
For the first time may Multimedia Association paint a complete picture of the Danes and play games on computer and console. The first two full years systematic market statistics show that the number of computer playing Danes Boomer as never before that the market is in the explosive growth and there is good sales in both hardware and software
Multimedia Association - the Danish trade association for PC and console, since 1 / 1 2007 comprehensive information on sales of both games and hardware in Denmark, and now may be the extent, development and trends in the Danes' computer habits are read for the first time.
The year went - went well
2008 was a year of great success for the Danish computer game industry. It was sold over 900 million. DKK computer which is an increase in the entire 15% compared to 2007 - actually increased sales of computer games to play happy Danes in 2008 with over 200,000 paragraph.
"We operate in a healthy market for continued growth. There were sold more games in 2008 than ever before - and a range of different gaming genres found their way to a still wider audience. It looks good, and we look forward to 2009 with joy and great expectations, "says Annette Jacobsen, chairman of Multimedia Association.
New products are becoming
The year went bade also positive trends for the new consoles like Playstation3 and Xbox 360, which really was rooted in the market. There were sold approx. 350,000 consoles in 2008 and of these, every fourth one of the new consoles.
"It's obviously a positive sign for the industry that new products are rapidly gaining consumers' hearts. Specifically, it is uplifting to see that consumers are investing in the relatively expensive new consoles at a time of international financial crisis, "says Annette Jacobsen.
Games are not just games
Finally, 2008 also proved to be a good year for many different types of games, ranging from family-friendly games and social games to sports games, shooters and online games:
"One of the really interesting trends in 2008 has been the diversity and breadth of the games that have come through. Charts have been marked by almost all genres of games - for example consists year top 3 of both sports game FIFA, the online game World of Warcraft and action game GTA. In addition, family games and social games like Buzz, Singstar, Guitar Hero and more Lego games remained entirely in the top, "Annette Jacobsen ends.
Additional information: Mikkel Messell, 22 29 40 88 mm@kommunikation2.dk