if they could lower the price of the discs the sales would skyrocket right?. but they wont probably do it.

As Blu-Ray production goes up, the price will come down, plain and simple.

Retailers and movie studios will continue to push it hard -- Blu-Ray will save a lot shelf space for collections, and 1 Blu-Ray disc is a lot cheaper to produce than 6 DVDs, for, as an example, a single TV series season. TV seasons/movie collections hold a downright huge portion of the DVD market these days, and the movie studios (and retailers) stand to benefit a truckload by switching to Blu-Ray for those collections.

Even HDTV series stand to benefit from Blu-Ray -- they are typically in 720p, and a full TV season of HDTV takes up about 3 Blu-Ray discs -- which is still cheaper to produce than 6 DVDs for a SD season, makes for a smaller shelf space footprint, etc.  This simple fact (storage space advantage) is probably the primary reason Blu-Ray won out over HD-DVD at all -- the movie studios didn't want to be paying more to produce a 6 HD-DVD HDTV series than a 6 DVD SDTV series -- they, and the retailers, want more profit/cost, not less, obviously, and HD-DVD didn't cut it.

 The price decreases can only come from two sources

1.  Manufacturing/Engineering improvements-  New plastics are being considered and developed that are a bit cheaper which imply that we will gradually see some decreases in prices b/c of decreases in manufacturing

2. growth of sales- as more BD discs are sold, the fixed costs are going to be spread out, the industry will be formulated around blu-ray as opposed to dvd

Both of these will contribute to decreases in the difference in pricing of dvd and blu-ray, but like I said, it will take a little while. 

this is jusyt new release data right? id be very very surprised if this is over all market.... I bet they dont count legal downloads either

 god question...here's the breakdown that I have for jan

1/04 - Bd was 16%

1/11- Bd was 13%

1/18- Bd was 12%  

And now....we have 17% so it's doing alright imo

I'm guessing that they are counting revenue and not absolute sales.

Wow very slow progress considering that this is the 4th year for the format and things are much worse in europe .

Why are DVD players still selling so well, that's weird.

yes, they probably are

what was released this week that would cause a 5% increase in market share?