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Forums - Sony - lesson 4 Sony: Sega launches Yakuza3 marketing campaign of epic proportion

Max King of the Wild on 25 January 2009

That's all nice sega but what about the people who dont karaoke, or got to matsuya? I hope you plan on putting up just as much money for Tv spots



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NYANKS on 25 January 2009

What retention of exclusives? Are they supposed to go into a bidding war with Microsoft? They will lose. And everything else you say requires money, something they're not too fond of giving away right now. But you will see marketing for Killzone 2 on some level. They just can't justify spending thte money it seems. Once they get in better shape, you will see the avalanche of PR again.



bigjon on 25 January 2009

500k in Japan or flop? Does that sound right? or maybe 500k or disapointment(flop may be too strong)



End of 2009 Predictions (Set, January 1st 2009)

Wii- 72 million   3rd Year Peak, better slate of releases

360- 37 million   Should trend down slightly after 3rd year peak

PS3- 29 million  Sales should pick up next year, 3rd year peak and price cut

Max King of the Wild on 25 January 2009

I'd say 500k big john. With at least 300k first week.



Noobie on 25 January 2009
Max King of the Wild said:
I'd say 500k big john. With at least 300k first week.
Even MGS4 didn;t do 500k first week.. but i think the more important for games in Japan is legs... i think even if it do 250 - 300k first but then go on to sell 3x the first week, it will be a greater achievement than selling 500k first week and then topping at 600k Lifetime..

 



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mibuokami on 25 January 2009

Its sad to hear that Sega currently has no plan to port this for western audience. I'd kill for just a subtitle only western release.

On that noted, these advertising probably didn't cost Sega nearly as much as you'd think. The main attraction is probably the blatant advertising they are receiving in game thanks to brand recognition. It benefits both all parties and they would obviously want to make a point of highlighting affiliation.




makingmusic476 on 25 January 2009
Noobie said:
Max King of the Wild said:
I'd say 500k big john. With at least 300k first week.
Even MGS4 didn;t do 500k first week.. but i think the more important for games in Japan is legs... i think even if it do 250 - 300k first but then go on to sell 3x the first week, it will be a greater achievement than selling 500k first week and then topping at 600k Lifetime..

 

 

I'm pretty sure he meant lifetime.

And show me a game in Japan that has strong legs that isn't on Wii or DS.



mibuokami on 25 January 2009
makingmusic476 said:
Noobie said:
Max King of the Wild said:
I'd say 500k big john. With at least 300k first week.
Even MGS4 didn;t do 500k first week.. but i think the more important for games in Japan is legs... i think even if it do 250 - 300k first but then go on to sell 3x the first week, it will be a greater achievement than selling 500k first week and then topping at 600k Lifetime..

 

 

I'm pretty sure he meant lifetime.

And show me a game in Japan that has strong legs that isn't on Wii or DS.

Monster Hunter urrrrk I keed I keed xD. (Well you did ask...)

 




Dallinor on 25 January 2009
makingmusic476 said:
Noobie said:
Max King of the Wild said:
I'd say 500k big john. With at least 300k first week.
Even MGS4 didn;t do 500k first week.. but i think the more important for games in Japan is legs... i think even if it do 250 - 300k first but then go on to sell 3x the first week, it will be a greater achievement than selling 500k first week and then topping at 600k Lifetime..

 

 

I'm pretty sure he meant lifetime.

And show me a game in Japan that has strong legs that isn't on Wii or DS

Edit: Dang beaten to the punch.



 

makingmusic476 on 25 January 2009

I was thinking of adding in parenthesis "(and Monster Hunter on PSP)", but decided against it. xD

But my point is that MOST titles in Japan sell the majority of their sales the first week or two. This is especially true for hardcore titles. FF and DQ titles sell upwards of 60% of their lifetime sales the first week.