Sega of Japan has just announced a massive marketing campaign to promote it's upcoming title, Yakuza 3.  Sega will be collaborating with several different commercial enterprises to get the word out on Yakuza 3.   Of course, all this includes the recent promotions with the Japanese Don Quijote retail shops.

First, they announced a tie up with Japanese fasihon magazine Koakuma Ageha to produce a limited print of Yakuza T-Shirts. 

They also announced they will be re-partnering with the Japanese resturant chain Matsuya.  Matsuya will be featured in the Yakuza game, and in return, Matsuya will be holding a drawing to give away Yakuza-printed dinner bowls.  The resturant will also be giving away codes to download an exclusive Yakuza background.

The Tokyo-based chain of karaoke rooms, B&V Karaoke-Kan, is also featured via a singing mini-game in the game.  Karaoke-Kan will be selling Yakuza-themed food and drinks, and will also be airing a special Yakuza 3 commercial.  Exclusive wallpaper downloads will also be available from the karaoke chain.

Finally, Okinawa Health Food Develop Cooperative will also be offering Yakuza-style health drinks.  In the game, OHDC drinks can be consumed to regain health.

http://www.ps3center.net/news/2202/sega-launches-yakuza-3-marketing-campaign-of-epic-proportions-/

Now if Sony only took lessons from Sega.  Imagine being able to purchase the Arc lightning gun from retail gun stores nationwide?  On second thought...

Yakuza 3 is an open world, Grand Theft Auto-style action game, developed by Sega.  It's due out in Japan on February 27, though no Western release is planned.

Sony doesn't have to learn from Sega.....unless you want them to end up like Sega. Sony isn't living up to its legendary PS2 marketing because their trying to conserve resources and hope their games produce their own hype. It's not like Sony forgot that they have to advertise. They seem to deem it a matter of priority.

This game has to be Ported.. AND SOON ! XD

thats why ps3 home is soo clever its free advising for them.

The previous Yakuza's have sold MGS level in Japan

so Yakuza 3 for Japan is as big as MGS4 was technically

I watched a clip of this game earlier and it looks awesome.

yakuza 3. will it sell as good as mgs4.

erm i think it could have a shot what say you, but saying that i dont see the hype for it but saying that i live in the UK so why should i.


I need to play this game man

Soooo what then?

we should expect massive sales?

I am really looking forward to the promised advertising campaign brought by Sony for Killzone 2, as i am hoping that they are going to learn that no advertising = lower than expected sales for games and great advertising = high sales!

This is one of the reasons that Resistance 2 has sold a lot worse than expected (not doing badly though as it is tracking a hell of a lot better than the first at the same point in its life! Also WoW would have been a bit of a factor to this also... Hmmm...)

Currently they r not on a much different path than Sega.. so far they are just doing nothing.. i don't see any passion or dedication in them to perform better when so much room for improvement is present.. no price drop, no marketing, no deals, no clear cut message, no retention of exclusives..