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Forums - Sales - Detailed Financial Results: Microsoft E&D Division (home of the 360)

There had been a bunch of discussion here regarding the results of the E&D division in Microsoft latest quarterly reports. Members knew that E&D includes not only the 360 and games but also the Zune, the Mac software and Windows Mobile. But how much of the revenue,  costs and profits can be attributed to gaming?

Directly from the horse's mouth - Microsoft SEC filing (NJ5 - this is for you!) 

 Entertainment and Devices Division

 

                                 
      Three Months Ended
December 31,
   Percentage
Change
   Six Months Ended
December 31,
   Percentage
Change

(In millions, except percentages)

   2008    2007       2008    2007   

Revenue

   $ 3,183    $ 3,076    3%     $ 4,997    $ 5,024    (1)%

Operating income

   $ 151    $ 375    (60)%    $ 329    $ 560    (41)%

Entertainment and Devices Division (“EDD”) offerings include the Xbox 360 platform (which includes the Microsoft Xbox 360 video game console system, Xbox 360 video games, Xbox Live, and Xbox 360 accessories), the Zune digital music and entertainment platform, PC software games, online games and services, Mediaroom (our Internet protocol television software), the Surface computing platform, mobile and embedded device platforms, and other devices. EDD leads the development efforts for our line of consumer software and hardware products including application software for Apple’s Macintosh computers and Microsoft PC hardware products, and is responsible for all retail sales and marketing for Microsoft Office and the Windows operating systems.

Three months ended December 31, 2008 compared with three months ended December 31, 2007

EDD revenue increased primarily due to increased Xbox 360 platform and PC game revenue and other EDD product revenue, partially offset by decreased Zune platform revenue. Xbox 360 platform and PC game revenue increased $135 million or 6%, primarily as a result of an increase in Xbox 360 console and video game sales, partially offset by decreased revenue per Xbox 360 console due to price reductions during the past 12 months. We shipped 6.0 million Xbox 360 consoles during the second quarter of fiscal year 2009, compared with 4.3 million Xbox 360 consoles during the second quarter of fiscal year 2008. Zune platform revenue decreased $100 million or 54% reflecting a decrease in device sales.

EDD operating income decreased primarily due to increased cost of revenue, research and development expenses, and sales and marketing expenses, partially offset by increased revenue. Cost of revenue increased $139 million or 7%, primarily driven by increased costs associated with the Xbox 360 platform reflecting the increase in console and video game sales. Research and development expenses increased $106 million or 29%, primarily reflecting increased headcount-related expenses associated with the Windows Mobile device platform. Sales and marketing expenses increased $83 million or 19%, primarily reflecting an increase in product advertising and channel marketing.

Six months ended December 31, 2008 compared with six months ended December 31, 2007

EDD revenue decreased primarily due to decreased Xbox 360 platform and PC game revenue, partially offset by increases in other EDD product revenue. Xbox 360 platform and PC game revenue decreased $196 million or 5%, primarily as a result of the $330 million of incremental revenue from the launch of Halo 3 in the first quarter of fiscal year 2008 and decreased revenue per Xbox 360 console as a result of price reductions during the past 12 months. We shipped 8.3 million Xbox 360 consoles during the first half of fiscal year 2009 compared with 6.1 million Xbox 360 consoles during the first half of fiscal year 2008. Other EDD product revenue increased $169 million or 15%, led by increased sales of application software for Apple’s Macintosh computers and mobile and embedded device platforms.

EDD operating income decreased primarily due to increased research and development expenses, partially offset by decreased cost of revenue. Research and development expenses increased $251 million or 37%, primarily reflecting increased headcount-related expenses associated with the Windows Mobile device platform, driven by recent acquisitions. Cost of revenue decreased $112 million or 4%, primarily driven by decreased Xbox 360 manufacturing and warranty costs.

 

Source: http://www.sec.gov/Archives/edgar/data/789019/000119312509009386/d10q.htm



Prediction made on 11/1/2008:

Q4 2008: 27M xbox LTD, 20M PS3 LTD . 2009 sales: 11M xbox,  9M PS3

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it would be interesting if they had just an xbox division to see if it is making money or not.



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Serious_frusting said:
it would be interesting if they had just an xbox division to see if it is making money or not.

Obviously an xbox only division would post even bigger profits.

The zune and the Mobile Devices seem to be hurting the 360 numbers.



Just $151 million profit for the Holidays quarter is a huge disappointment.

The X360 should be at it's peak right now profit-wise.

When does Sony release it's Gaming division numbers?



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@Slimebeast: Don't forget Microsoft had a huge pricedrop in Europe this year, they must be taking quite some losses on the sales of their consoles here.



360 prime has not come yet, I feel by holiday of this year will begin 360s prime throughout the whole of 2010, and 2011 I dont know about because the new systems will be either already out or coming out, but I think 360s best year will be 2010.



EDD operating income decreased primarily due to increased research and development expenses, partially offset by decreased cost of revenue. Research and development expenses increased $251 million or 37%, primarily reflecting increased headcount-related expenses associated with the Windows Mobile device platform, driven by recent acquisitions. Cost of revenue decreased $112 million or 4%, primarily driven by decreased Xbox 360 manufacturing and warranty costs.


In other words, the main reason why profit was lower than last year was due to Windows Mobile, not 360. Reduced 360 manufacturing costs helped mitigate this.



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@koffieboon

Yes, but price drops are normal. This year the X360 will have to drop price in NA again. And if Sony drops, MS might have to drop the European prices further. And on and on it goes.



Seems like the Xbox brand is doing well. However probably not well enough to ever recoop losses from the first two years (just forget from the original xbox). This generation is a huge improvement over last for MS but if I was an investor, I would not be satisfied with these figures. Unless MS can significantly improve profitability of the Xbox line one must question the value of continuing into another generation.