I do believe that the current situation will cause SCE to force GT5 out for the '09 holiday season, no matter how much Yamauchi might protest.

He was meaning profit within next fiscal year not a year. This current fiscal isnt even over for Sony, it ends in March. It has been stated that Fiscal 2008 was going to be a year to cut costs and stop the bleeding. Fiscal 2009 is the year SCE needs to pull in a profit.

Uncharted, Ratchet, and Heavenly Sword NEED to go greatest hits.  Particulrly the latter two, which barely sell in NA these days.

These are three great games, and I'm sure their sales would spike with a price cut.

PS2 was/is the golden goose, and without it, ps3 would have been an absolute disaster, but it's returns are diminishing, and you can expect 2090 to be it's swan song.  With over 100 million consoles sold, you can expect it to be around for a while longer, but ps3 and psp will have to carry the load.  Ubisoft expect to see new consoles in 2012, so the console makers are going to start parcelling out info to the developers this year, in order to get launch title ready in time.  If ps3 doesn't reach profitability this year, it's going to be tough to support it for 10 years, as Kaz blabbers about.

From Bloomberg:

From Bloomberg:

Sony Projects First Loss in 14 Years as Demand Falls
c.2009 Bloomberg News

By Pavel Alpeyev and Junko Hayashi

Jan. 22 (Bloomberg) — Sony Corp., the world’s second- largest maker of consumer electronics, forecast its first annual loss in 14 years as the deepening worldwide recession erodes demand and the company books costs to reorganize its business.

The net loss will be 150 billion yen ($1.7 billion) for the 12 months ending March 31, Tokyo-based Sony said in a statement today. The deficit compares with the 74 billion yen median loss estimate in a Bloomberg survey of five brokerages and the 150 billion yen profit the company forecast in October.

The worsened outlook raises pressure on Chief Executive Officer Howard Stringer, who has pledged to raise Sony’s operating profit margin to 5 percent. Recessions in Europe, Japan and the U.S. have cut consumer spending, with Daiwa Institute of Research Ltd. predicting flat-panel television sales will fall in 2009 for the first time this decade.

Sony “has to go back to square one and cut costs and reduce inventory,” said Naoki Fujiwara, chief fund manager at Shinkin Asset Management Co., which oversees about $6.1 billion in Tokyo. “Sony’s TV sales have expanded but the business remains unprofitable, meaning its cost control is still sloppy.”

The net loss is the first since the year ended March 1995, when Sony posted a deficit of 293.4 billion yen. Sony’s TV business, its largest by revenue, hasn’t posted an annual profit since the year ended March 2004.

They spent the 90s trying to bailout everything and it turned into "the lost decade", a recession from hell (something the rest of us should fear given the proclivity of governments in the West, at this juncture, to open money the spigot for anyone that comes knocking).

As sad as it is to hear... I gotta be happy that it finally shuts up all those peopel giving NJ5 a hard time when he was just giving an honest and accurate lay of the land.

@ Kasz - I dunno. I, for one, understand how news works. I should have encouraged NJ5 more. I just hate folks have a demented and warped view of the media. I could see if it was just fanbot blogs, but when you have major new outlets saying the same thing, it's reality, not just delusional fanbots.

Yeah... I don't know.  Some people i guess haven't spent enough time in the real world to know that proffesionals aren't going to risk their jobs and buisnesses simply for fanboyish reasons.

To be fair a lot of these peoples only source of news really is "professional" videogame sites... which are anything but and just a small group of people who got lucky... which of course is one of the problems with proffesional videogame media, but that's another issue.

When you've sunk in multiple college degrees in a career you become a lot less likely to throw it all away because you dislike a company.