In this case it is not smack talking just out of arrogance. It has a real useful function for Microsoft.
Images of winners and losers are important in this race.
Consumers will tend to gravitate towards the winning platforms due the the fear of short liftspan of the console and reduced title support.
Rigth now Sony is getting sticked with this "last place"/"loser" images and as a marketing guy he is doing all he can to reinforce this image of "Microsoft is winning and Sony is losing" as it directly translate to sales.
Prediction made on 11/1/2008:
Q4 2008: 27M xbox LTD, 20M PS3 LTD . 2009 sales: 11M xbox, 9M PS3










