Anything is better than nothing. Maybe Sony took some notes from MS making money from XBL

The advertising market is pretty bad right now, just about all companies are cutting back. In game advertising is about as discretionary as it gets. The question isn't whether they can get advertisers, but how valuable the placements are.

Also, I wouldn't make estimates based on early numbers. People trying the system out for the first time are more likely to make purchases. Whether they will continue to purchase consistently over years is yet to be determined.

There is not enough information available to determine the profitability of Home at this time. Without knowing how much development, servers, administration, updates, etc. costs and without specific revenue numbers, you simply cannot say whether there is any profit.

this depends really on sony on how they keep it updated and the content they put in it.

25-50m but it depends if they add more fun things to do people will continue to use home.

as home expands and more and more content arrives, it will do very well.

Don't know how we can estimate this.

what about the companies paying to advertise in home?

doesnt cost sony anything, the ads make it free.

10M easy, that thing is insane. just wait till the 3rd parties start jump'n in the the home fray its gonna be ridiculus.

one question is sony updating home constantly or not?