Here is why:

You see, if the ps3 is cut to $299, sony will start loosing $100 more per console. This isnt a good thing because the company has already lost up to 4 billion on the ps3 alone.

Now your asking "But psn users/ps store/psp/ps2/software sales" etc..

It wont matter, If the ps3 drops to $299, DEMAND will increase, and when that happens sony will have to make more ps3's at a loss, meaning they might start loosing even more money than they where when it was at $599.

So just to answer the question "why doesnt sony cut the price" well there you go.

If these are really the facts, what can we expect, a full on Ten Year plan?

Silence, you. Common sense is anathema to this place.

I think $399 is a reasonable price for all the crap your getting with the PS3 anyway. MS has cut its prices to try to steal into the Wiis 'casual' market, but i dont think thats a necessary move on Sonys part.

they will loose more than $100....more like $150...that would be horrible

well, parts are a lot cheaper to manufacturer...so in 2009 when they move to the 22nm/30nm chipset, then it might be feasible

Yea I said they would lose $100 in addition to what they are currently loosing.

ummm..i hope more than a 10 year plan....13 year plan is my guess

A good reason to stay at the same price, maybe in 2010 then..

Yea unless sony starts making money on the ps3 at $399 in Q1 or Q2 09, there will not be a price cut imo.

Hopefully they really do have a 10 year plan..