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Forums - Sales - What could MS do to counter the PS3 price cut?

Is there really that big of a demand for slim models? If so, why?



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perpride said:
leo-j said:
Cut the price to $99.99

Yes im so sure they would do it if they start loosing some market share to sony.

 

 

 

This. Or some new hardware maybe.



4 ≈ One

Another Price cut to $200.00 for the 299 model. More SKUs. Bundle Halo 3 or Gears with the Arcade at $150.00



Heavens to Murgatoids.

microsoft cant cut the price as much as sony can in 09 unless they want to lose all their money. so MS will have to wait till the end of 09 or '10.



 

 

 

 

PalmiNio said:
scottie said:
@ montreal - Yes, we do all realise that the Wii has won, and that's why we don't talk about it's sales very often. It's already accepted that it will blaze bast 50% marketshare, and scoop up lots of money and third party love along the way. But what's the point of discussing such a one sided discussion?

And whilst you are right that Soony are content to Gamecube it this gen, I do not believe Microsoft are. Their goal with the xbox was to establish a breach, their goal with the 360 was to poo all over Sony. They are making a small profit, and will likely keep the pressure on Sony, trying to force them to do something rash

 

So you honestly think that Microsofts goal is to crush Sony? This is business not childs in a sandbox. Microsoft goal this generation is to establish them as a force in the console industry and make money on it.

 

Actually MS's initial goal was to destroy sony when they entered the console business..

 



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craighopkins said:
PalmiNio said:
scottie said:
@ montreal - Yes, we do all realise that the Wii has won, and that's why we don't talk about it's sales very often. It's already accepted that it will blaze bast 50% marketshare, and scoop up lots of money and third party love along the way. But what's the point of discussing such a one sided discussion?

And whilst you are right that Soony are content to Gamecube it this gen, I do not believe Microsoft are. Their goal with the xbox was to establish a breach, their goal with the 360 was to poo all over Sony. They are making a small profit, and will likely keep the pressure on Sony, trying to force them to do something rash

 

So you honestly think that Microsofts goal is to crush Sony? This is business not childs in a sandbox. Microsoft goal this generation is to establish them as a force in the console industry and make money on it.

 

Actually MS's initial goal was to destroy sony when they entered the console business..

 

 

 

Huh?  What?

 



scottie said:

"So you honestly think that Microsofts goal is to crush Sony? This is business not childs in a sandbox. Microsoft goal this generation is to establish them as a force in the console industry and make money on it./Console sales is not like playing HALO/BRAWL/RESISTANCE and screaming "I win! I poo'ed all over you", it is a business."

Yes, Microsoft reps have stated that they were attempting to pull down Sony's dominance of the console market. Get your Google on before you hit that reply button.... 

 

OK. I will take it. I Googled and could not find any quote from Microsoft stating that they would "crush Sony". I did find the title "Gates says Xbox 2 will crush Sony" on TechSpot but when following its link to the source I found in the BBC article that Gates actually said "Gates says Xbox 2 will beat Sony". So a TechSpot editor decided to make a provocative title by inventing a new quote for Gates - and the intertubes just takes it as it is a fact. Check the sources guys, before you post something like this and perpetuating lies.

Microsoft is not in it to "crush Sony". Microsoft is in a business it thinks it can make money in. And like in any business that Microsoft competes in, the big money comes when you become the #1 vendor. And kids: becoming the #1 means that you have to beat anybody else with the same aspirations. I am sorry that you see it as offensive or underhanded. Beating the competition is the hallmark of any business. in fact not trying hard to beat the competition may be viewed as illigal collusion under the law.

So Microsoft, just like Sony and Nintendo, is out there to make money, and this means competing hard, taking share from the other players.

 



Prediction made on 11/1/2008:

Q4 2008: 27M xbox LTD, 20M PS3 LTD . 2009 sales: 11M xbox,  9M PS3

I'm surprised that no one pointed out the OP is FULL of assumptions.




Sony stated clearly that their competitive approach is to sell on value rather than price. That had been their strategy from day one and the keep repeating it frequently. I expect Sony to find ways to increase the value of the PS3 instrad of cutting its price.

But lets assume Sony will at some point cut the price. Indeed what would Microsoft do?

If Sony cuts the price by $50 to $350, Microsoft is still sitting pretty nicely with the Arcade. The target audiance for the Arcade is not the one that would consider the $350 PS3.

One the Elite and Pro models there will be a price pressure. Microsoft will have to yield on price there. My guess - Increase the Elite HD capacity to 250GB and sell it for $350. The Pro will get the $120GB drive and will sell for $280. Adding more disk capacilty is a very cheap way for Microsoft to differentiate itself from Sony without increasing its marginal cost considerably.

A new slim design will wrap the year for Microsoft and will allow it to increase its 2008 holidays momentum through 2009.



Prediction made on 11/1/2008:

Q4 2008: 27M xbox LTD, 20M PS3 LTD . 2009 sales: 11M xbox,  9M PS3

ymeaga1n said:
I'm surprised that no one pointed out the OP is FULL of assumptions.

I agree that the base premise of the OP is wrong. Sony is not going to have a price cut in the foreseeable future.

That said, Sony will become more competitive in 2009 through additional features and bundles while keeping the price high. And as they become more competitive Microsoft may need to react in some ways.

 



Prediction made on 11/1/2008:

Q4 2008: 27M xbox LTD, 20M PS3 LTD . 2009 sales: 11M xbox,  9M PS3