Another week with Sony losing ground. What some posters are not grasping is just how critical holiday sales actually are. It does you little good to own two months in the middle of the summer if just one week in the middle of the holiday shopping season can match the cumulative sales.

You can win six months solid, and have a lead evaporate in just a few weeks. That is what these figures are showing us. With these sales its safe to assume that Sony will probably not reclaim this market till next holiday season at the earliest. Especially if Microsoft keeps winning weeks by a margin over a hundred thousand. Especially when you consider that the average margin between the consoles this year was probably twenty to thirty thousand units.

With two more weeks it probably comes to five weeks which is over half a million. So at an average of twenty five thousand units a week lead if it started in the first week of January it would take Sony till the first week of June to reach parity, and who actually expects the first week of January to be the bench mark for a come back.

It really is like watching Europe slip away from Sony. Perhaps we will look back at September in a few months, and see that as having been the high water mark for the console in Europe. It is interesting to review the charts. The 360 taking the lead like this is unprecedented. Sure here or there it beating Sony for a few weeks happened a few times, but for the 360 to run on Sony for three months. The dynamic has most definitely shifted.

And this is why a Sony price cut in March won't mean nearly as much if MS can match again next September or October.

Wii > PSP in Others!

The UK sold over half a million consoles this week... madness.

Easily the second biggest market after the US, now.

Unless, of course, Japan sells 450,000 DS units.

just like expected.

Wii and DS numbers are insane.

Xbox360 is doing good.

PS3 not so much

PSP is in last place, which is not good for a handheld.

PS2 still selling ...

PS360 gap = 7.1 million at the end of the week maybe 7.3 million. 3 big weeks to come for this year.

I'm late but, good job for the Wii. As for the 360, they've successfully filibustered the PS3 this year!

When people say this, they're only taking the current hardware sales into account, correct?

I just can't see the UK coming close in software, it's too far behind Japan in installed bases. Japan is behind ~1.5m HD consoles, but has sold ~1.5x more Wiis, ~2.8x more DS, and ~3.7x more PSPs. Unincluding the PS2, they're down about 25m units in hardware (Japan has over double the current gen install base). There are more DS sold in Japan than all the UK's hardware combined.

Japan was just an early bloomer, really. Or late... regarding the home consoles, depending what happens there.

Good sales for all, Wii and Ds unstoppable.

LOOK AT MY SIG!

^Ah yes, the 7 mill gap has returned!