misterd on 16 December 2008
| Dodece said: Another week with Sony losing ground. What some posters are not grasping is just how critical holiday sales actually are. It does you little good to own two months in the middle of the summer if just one week in the middle of the holiday shopping season can match the cumulative sales. You can win six months solid, and have a lead evaporate in just a few weeks. That is what these figures are showing us. With these sales its safe to assume that Sony will probably not reclaim this market till next holiday season at the earliest. Especially if Microsoft keeps winning weeks by a margin over a hundred thousand. Especially when you consider that the average margin between the consoles this year was probably twenty to thirty thousand units. With two more weeks it probably comes to five weeks which is over half a million. So at an average of twenty five thousand units a week lead if it started in the first week of January it would take Sony till the first week of June to reach parity, and who actually expects the first week of January to be the bench mark for a come back. It really is like watching Europe slip away from Sony. Perhaps we will look back at September in a few months, and see that as having been the high water mark for the console in Europe. It is interesting to review the charts. The 360 taking the lead like this is unprecedented. Sure here or there it beating Sony for a few weeks happened a few times, but for the 360 to run on Sony for three months. The dynamic has most definitely shifted. |
And this is why a Sony price cut in March won't mean nearly as much if MS can match again next September or October.
