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Forums - Sales - Consoles Sales in the USA from August-December (post GTA edition)

After much thought, and a bunch of research on release dates and potential interest in games, I'm ready to predict what I think will happen in the USA/Americas from August-December.

Overall, I expect these sales of consoles in the USA (by NPD) - Vgc will be higher for all three:

Wii - 4,273,000 (compares favorably to PS2 2001 USA numbers - which were ~3.88 million from Aug-Dec - mainly because Wii is cheaper than PS2 was back then)

Xbox 360 - 3,125,000 (much stronger than Aug-Dec last year (~2.3 million), not as strong as it could have been with $100 pricedrop and GTA.  Had a $100 pricedrop and GTA arrived, I think this could have been roughly 4 million)

PS3 - 1,775,000 (no real pricedrop, no GTA, a 2002 Gamecube like period - GC did ~ 1.55 million from Aug-Dec 2002)

Here is a more specific breakdown by month:

Month End1-Sep6-Oct3-Nov1-Dec5-Jan
Month Length4 weeks5 weeks4 weeks4 weeks5 weeks
ConsoleAugustSeptemberOctoberNovemberDecember
Wii 460,000430,000408,000975,0002,000,000
Xbox 360300,000450,000400,000575,0001,400,000
PS3110,000140,000150,000380,000870,000

With a small pricedrop for Xbox 360 in August, as well as Madden, Blue Dragon and others - I expect the console to do 300,000 units in August.  I expect Nintendo to allocate more Wiis than usual for Metroid, Madden, and carry over from Mario Strikers (July 29) - leading to sales of 460k.  PS3 in July did well over 125,000 units - however, with the cheap(er) 60 gig SKU disappearing and the introduction of the 80 gig SKU, I expect sales to decline from July - despite the release of Madden.

Moving on, September should see seasonal boosts starting to kick in.  Halo 3 releases during the last week of September - so I have spread it's impact across two months - although the split could easily be 600k/250k or something.  With September a 5 week month, Wii sales should decline on a weekly basis as few big titles release in September.  PS3 sales should stay roughly flat as the new games (Warhawk, Lair) offset the predominance of the $600 PS3 again. 

October is a very strong month for releases on all three platforms (even without GTA), so I expect PS3 and Wii to be boosted on a weekly basis, while 360 declines a bit as the insane week one and week two sales from Halo 3 wear off until November & December.

In November, I expect that 360 sales will grow - but not double on Madden, Guitar Hero III, Rockband, Halo 3, Bioshock, Mass Effect, Call of Duty 4, Assassin's Creed and a host of others.  Normally, November sees sales 2x stronger than October across the board, but I think 360 will already be like 1.5x stronger than normal in October, so the increase will not be double this Oct-Nov.  In contrast, Wii sales should more than double - as Super Mario Galaxy releases in November, as well as Nights, Soul Calibur Legends and Rayman Raving Rabbits.  Other titles like Medal of Honor Heroes 2, Zack & Wiki, RE: UC, Battallion Wars II, Forever Blue, DDR, The Simpsons etc., should appeal to a wide range of audiences.  PS3 sales should more than double as well, as Haze, Unreal Tournament 3, Rockband, Guitar Hero III, Madden, Assassin's Creed, Ratchet & Clank begin to make the $600 entry barrier (I expect the $500 sku to be all but gone at this point) seem well worth it.

Lastly, in December I think Wii is capable of moving 2,000,000 units - on the strength of three main things:

1) Price (if rumours are true, Wii is going to remain cheaper than even the core 360 unit)

2) Nintendo's strongest lineup ever (Metroid, Galaxy, Brawl, Fire Emblem, Forever Blue, Batallion Wars II, Wii Music (maybe), and the continuing backlog success of Super Paper Mario, Wii Play, Warioware, Zelda, Mario Party 8, Excite Truck, Pokemon Stadium, Mario Strikers, Big Brain Academy)

3) A broad 3rd party lineup which only needs to produce ~6 good titles over the last few months of 2007 (from a list of Zack & Wiki, The Simpsons Game, Mario & Sonic at the Olympic Games, Soul Calibur Legends, Nights, Galaxy Wars, Trauma Center 2, Rayman Raving Rabbits 2, My Word Coach, Medal of Honor Heroes 2, Guitar Hero III, Blast Works: Build Fuse & Destroy, Space Station Tycoon, Madden, My Sims, Boogie, Resident Evil: UC, DDR, Dragon Blade) to support Galaxy, Metroid, and Brawl and Wii's backlog hits.

Xbox 360 should have a stronger December this year (1.4 million) vs. last year (1.1 million) on three factors:

1) Small Pricedrop (I think a $279 Core is very, very close to mass market for a console with so many games)

2) Halo 3

3) A lineup dedicated to winning over gamers who want the best shooting (Halo 3), sports (Madden), music (GHIII, Rockband), and online titles - which should help convince alot of current PS2 owners to 'jump in'.

PS3 should have a stronger December this year (.875 million) vs. last year (.490 million) on three factors:

1) Although it doesn't have any indivudal killer apps like Wii or 360 (Galaxy, Halo 3), PS3 has a number of titles releasing which had millions of followers from the PS2 era (Ratchet & Clank, Madden).

2) The price of a console falls by the way side as a limiting factor in December.  Additionally, once the software value of PS3 games is percieved to be greater than the $600 entry cost, more people will make the plunge.  That means PS3 needs 10 games people really want - and it will have them by December 2007.

3) The PS3 lineup is now well positioned to compete in the same demographic Xbox 360 is dabbing in.



People are difficult to govern because they have too much knowledge.

When there are more laws, there are more criminals.

- Lao Tzu

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Personally, I think you're too high with the XBox 360 in August through October being that the XBox 360 has been sitting at (roughly) 150,000 units per month even with the release of some good games ...

I would personally have it at 225,000 for August 325,000 for September, and 300,000 for October



I say Halo 3 will have a tremendous bump -albeit a temporary one - before it contributes to sales in Nov-Dec fro 360.



People are difficult to govern because they have too much knowledge.

When there are more laws, there are more criminals.

- Lao Tzu

All reasonable conclusions. I think it all hinges on what effect a price drop on the 360 will have on the market. One assumes that many consumers have been waiting for the price to drop before diving into the next generation race. Once the price drops we will get a look at the market behind the curtain. There was certainly stronger demand for the PS3 behind that price drop. We can never be sure if that was for the media player option or for the gaming option. Well at least with the 360 we know exactly what market we are looking at.





First of all, I don't think the impact of Halo will last beyond October. Halo 2 is different because there was already a Halo game on the system, but these numbers are still relevant:

Novembers/December NPD (USA only)
2002\2003\2004 (with Halo 2 impact)\2006 360 #s

468K / 1033K \ 490K / 1122K \ 708K / 1044K \ 511K / 1100K

As you can see, the impact of Halo 2 did not even last into December! (Also note how similar 2003's XBox and 2006's 360 are.) I think the impact of Halo will be gone by November, and depending on how the sales get split, Sept/Oct could be nearly as big as November, with December falling around 1.2M.

I also think you're overestimating the impact of price cut + Madden in August. 300K is too high.

So I'd slice maybe 200-300K off the 360's numbers. Still much stronger than last year!

For Wii, you may be overestimating what Nintendo can supply. Sony had longer to ramp up production for a giant WW holiday in 2001, having launched in Japan so much earlier.

Love the PS3 numbers.



"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."

Satoru Iwata, Nintendo President. Only slightly paraphrased.

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How does Moore leaving MS and the Red ring of death affect the 360 ? Halo3 will kill many systems.

What about the massive Bluray push that will come for xmas ? you think it wont help PS3 sales.

October 30, 2007
Spider-Man 3
Spider-Man High-Definition Trilogy



EDITED - the writer has a mental defect



Since you seem to know from experience I'll be banning you.



People are difficult to govern because they have too much knowledge.

When there are more laws, there are more criminals.

- Lao Tzu

we lake of information to determine when the 60gb model will be gone ....

and what about a worldiwde PS3 price drop this Xmas ?

Wii 6M (except if the console is sold out)
Xbox360 2M
PS3 3M


EDIT : TheScource : The Ban Master, ROFOLLL, 


Time to Work !

EDITED - the writer has a mental defect