Can you please explain how the hell they're going to manage this?

First of all, they couldn't even buy Nintendo during the Gamecube days. Now that Nintendo has exploded in profits, it would be even more impossible for Microsoft. They're worth what, twice as much as Sony is now?

Second of all, how would they "take out" Nintendo next gen? Even at Nintendo's lowest (the Gamecube), they barely sold more consoles. They managed this with Nintendo making a profit out of the console, and Microsoft losing $4 billion.

OT: Yeah, anyone crying about Microsoft "cheating" is one with too much Sony bias. Sony had their chance "bullying" the little guys (gaming companies, Sega & Ninty). Unfortunately for them Microsoft has now arrived, and they have no reason to play "nice." Unless you want to argue that 2 of the 3 major companies are "cheaters," it's useless. Hell, Nintendo didn't exactly play nice when they were in control either.

As for Sony being arrogant this gen - I don't think it mattered all that much. I didn't pay attention to the console industry at the time, so I never heard about the two jobs thing. Even if they didn't talk shit, it wouldn't change much - no matter how they try to spin it, the console price of $599 is doing the talking.

Oh, lastly - the Square Enix thing. I think those SE quotes are a bit arrogant. The Wii and DS has shown how insignificant they are in the console race.

LOL,Nice comeback man.

I don't understand, do you people not believe that Sony will destroy the 360 for 2nd place this gen?

Its called foresight, and the PS3 has nothing but a positive future.
(long term wise when compared to the 360)

Someone may want to investigate the impact of PS3 gaming on the language centers of the brain, because every one of these Pro-PS3, Anti-360/Wii rants by Sony fanboys is littered with bad grammar and spelling.

 I don't believe either is evil - I don't believe companies have that capacity in the first place, but in the spirit of your point I am largely willing to extend the idea to the people running these companies.

That said, for argument's sake I'll point out that there is a reason the fallen angel was Lucifer, the most beautiful of all the angels. Evil is not something hideous and ugly. If it was, we would all run from it. Evil is seductive, attractive, alluring. Evil would not exist if it could not tempt the good, or, as George Carlin put it, when fascism returns it will be with happy faces.

In that vein, one could argue that great consoles and games are trojan horses, perhaps meant to lure us from better, more productive, more charitable persuits. Or perhaps they are a way to gain a foothold in our collective consciousness, through which Sony or MS plans to subvert our independence through the manipulation of information.

Again, I don't believe that's the case, but I don't think great consoles are neccessarily separate from evil intent.

-First it was consumer electronics.

-Same thing with Sony buying out Columbia pictures and adding it as a subsidiary of Sony Pictures Entertainment.

-Same thing with Sony making MP3 Players and failing big time. Giving shitty GB and quality and expecting it to sell on name value alone.

-Same thing with gaming throwing their weight around with lesser companies in Nintendo and Sega.

Kutaragi convinced Sony that making their own console would save them from getting their asses handed to them in the electronics department. The laughed at him first and threatened his job, and then eventually followed suit.

It's only true, that's the sad part.

Damn! He beat me to it.

Out of all your insane posts, this is the best yet.  If you're so naive as to think that Sony had willingly chosen not to earn a profit on their console in order to "offer better value", you must live in a strange and wonderful fantasy world.  The simple fact is that if Sony had actually priced their console at a point that would earn them some profit, they would've sold about thirty-five of them on launch day.  And probably a good twenty or thirty more after that, at least.

Um no. Sony manipulates formats each gen to try and take control of a specific electronics market. They use videogames dually to reach this end. The PS3 was a sacrifice to save Blu Ray from dying out with HD-DVD. The people didn't respond to HD-DVD and Blu Ray. Forcing Blu Ray down peoples throats IS IMMORAL. Sony wasn't giving the better value to the consumer. They were saving a dwindling alternative DVD format. They became cocky and believed that they could dig a hole in peoples pockets just because their name is Sony and then to top it off, Kaz Hirai at launch told people that they would work the extra hours to get their hands on this. He said this in America. That doesn't fly in America. Maybe in Japan, but we don't have the same customs. You want arrogance and immoral nature...look no further than Sony. Microsoft as a game company has actually been less assholes than Sony this gen.