The biggest short positions of the Yen are held by the Japanese. I agree that the floor is 110, but the fact that the yen is near the floor makes the trade great. What better deal than to short the yen, buy Tbills, and let the Japanese central bank stop the dollar from dropping any further? If I recall correctly Nintendo used a Y115/$1 exchange rate in its yearly earnings projection. For so long as the trade imbalance endures, the Japanese central bank will manage the yen to dollar conversion rate or face mass unemployment. I wonder how long until consumers in India and China make consumers in the USA ir·rel·e·vant?

Ignore this post.

Looks like we made a pretty good recovery. We closed above $59 and there is a good chance for $60 on Monday. I applaud anyone who had the courage to buy when we hit the low spot.

Jeff Macke (Fast Money) mentioned again tonight, buy Nintendo, short Sony.

my $80 target for x'mas back on track again! yay.

sony vs ninty market cap update: now $47 bln vs $65 bln.

haven't been following sony... seems like one quarter it's its TV division doing well, another quarter it's digital cameras, but nothing consistent. if apple starts making digital cameras... and TVs... heck, in a few years apple could be the sony of the 80s and 90s.

I was thinking of doubling down when it hit $53 but chickened out. :P

Me too, I was greedy and hoping for a few more days of chaos to buy in at bargain basement prices. Oh well, I'm still pretty happy with the shares I already own.

LOL, Apple already stole Sony's Walkman and computer business. Now they are working on taking Sony's cell phone business. Who knows what's next?

I think Sony's biggest problem is lack of leadership. They just don't have a leader with a clear vision. Stringer seems more like a John Sculley than a Steve Jobs. Sony needs someone with a vision that is willing to turn over the 'apple cart', not a textbook manager trying to preserve the past. They need someone with the balls to say no to Kutaragi before he drives them off the cliff, not after he crashes and burns. 

apple has so much more potential... only problem is no idea how one should value the company. moving into other electronics almost seems inevitable, and it's inevitable that they'll do well... even their mac is making a comeback...

What's funny is that Sony had a very iMac like computer years before the flat iMac. But it was a piece of junk that was poorly designed and would overheat. Sony had the right idea, but was unable to execute it like Apple could. And so goes the story of another multi-billion dollar opportunity squandered by Sony.