When doing some of these predictions, consider that Mario Sunshine did 350,000 units in 10 days. http://cube.ign.com/articles/370/370119p1.html
September 5, 2002 - Nintendo of America today announced that in its first 10 days on the market, its 3D platformer Super Mario Sunshine has sold through upward of 350,000 units. The title has already earned a spot as one of the Top 15 best selling games of this year, according to the company.
Super Mario Sunshine follows Nintendo's mascot plumber on an all-new 3D platforming adventure. After being framed for a crime he didn't commit, Mario must clean up a polluted island using a water-spray gadget mounted on his back. The game has earned high marks from the majority of specialized and mainstream press for its tight play mechanics, big worlds and pretty visuals.
"This launch is historic -- promising to break longstanding records," said Peter MacDougall, executive vice president, sales and marketing, Nintendo of America. "So far, sales rates for Super Mario Sunshine are running 36 percent ahead of even Super Mario 64 six years ago -- and that game went on to sell more than 10 million units worldwide (Note: Super Mario Sunshine however, never got to anywhere near 10 million)."
Nintendo pointed out that Super Mario Sunshine's opening was significantly larger from a sales standpoint then either Halo for Xbox or Grand Theft Auto 3 for PlayStation 2. The firm also noted that retailers across the US have been reporting on average a 50 percent jump in GameCube hardware sales, sometimes double that, since Mario's debut (Gamecube still sold under 200,000 units in August 2002 by NPD - Sunshine launch month - and September - when the game had a full month to boost sales).
A great start for sure. It will be interesting to see, though, if Super Mario Sunshine will have the staying power of Halo or GTA3 one month from now.
More as it develops.
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In terms of predicting for this cycle, for Super Mario Galaxy consider that:
a) Sunshine had a user base of like 2.15 million in the USA when it launched.
b) Wii in the USA was at 2.8 million in the USA through May - it launches in November - when the Wii userbase should be at roughly 5 million units in the USA.
That said, I think Galaxy, if reviewed well, and marketed well, should be capable of something like a 20% attach ratio on week one - especially in November. Even in Japan Sunshine for GC had a 20% attach ratio on week one.
That said (note I don't always expect the game to sell exactly in between my boundaries for great and awful):
Galaxy - 750,000 million if all goes perfectly, 350,000 if the game is reviewed poorly and/or a blizzard ensnares the eastern seaboard. Mario games tend to have one huge week - 10-25% of all sales - then drop off to like 1/3 of that level for the next two to three weeks before stabilizing.
Halo 3 - 1.0-1.3 million is what I expect in week one...700,000 would be awful, 1.6 million would be great.
Lair - 150k (lousy), 550k (great)
Bioshock - 100k (lousy), 300k (great)
Metroid Prime 3 - 150k (lousy), 550k (great)
Heavenly Sword - 70k (lousy), 140k (great)
COD 4 (both) - 280k (lousy), 450k (great)
Brawl - 400k (lousy), 600k (great)
GTA (both) - This one is difficult...I'd say there will be 9-9.5 million PS3/360 owners in the USA at launch. I'm going to go with a 15% attach rate - 1.35 million combined - as great given the price of the consoles. I'll go with a 5% attach rate - 475,000 as lousy - given the sales of previous GTAs. I'm expecting it to do right around 1,000,000 units week one.
Blue Dragon - 40k (lousy), 130k (great). I expect this to get lost in the August madness - Madden, Metroid, Lair, etc.
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