http://www.gamesindustry.biz/articles/sony-we-want-xbox-360-to-succeed-in-japan

Sony's president of Worldwide Studios, Shuhei Yoshida, has said that he wants Microsoft's Xbox 360 to succeed in Japan in order to help push the concepts of high-definition gaming to local consumers.

With Nintendo's Wii the most popular console in the Japanese market, Yoshida would like both the PlayStation 3 and Xbox 360 to sell well in order to convince punters of a more sophisticated take on next-generation gaming.

"I like to see people here in Japan showing interest in high-definition gaming and more sophisticated gaming experiences," offered Yoshida, in an interview with our sister site Eurogamer.net.

"In terms of realistic-looking graphics and smarter AI, they haven't really shown the appetite for what this generation of gaming can offer. I'd really like to see both PS3 and 360 succeed here."

"What Microsoft is offering and what we are offering are closer, compared to what other platforms are offering. Because of that commonality, the new games coming out on 360 and PS3 help to get consumers more interested in this generation of gaming," he added.

Both consoles are currently being trounced in Japan by Nintendo's Wii. And although the Xbox 360 has been outselling PS3 in recent weeks, Yoshida sees the success as short-lived.

"Quite honestly, the real number being sold - we haven't seen real acceptance of the platform here in the Japanese market. The Nintendo Wii is still by far the biggest platform in Japan," he said.

And still on the subject of Microsoft, Yoshida admitted he's impressed with the New Xbox Experience, prefering the style of the avatars over Nintendo's Miis.

"I think it's quite nice. I like the avatar designs they're working on. Personally, Microsoft's work is closer to my personal preference. The Miis are very nice, but everybody looks cute, like Japanese-style characters," he said.

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So we've gone from Microsoft touting the Wii60 to beat Sony, to Sony touting the PS360 to beat Nintendo.

This generation is fun!

i understand his argument and why he is making the argument...but its still a surprise. i still remember that one sony person saying they would rather die than have a 360 game on their console.
doesnt matter though... cant stop the wii.

Well what can u say about that.

Sony and MS purchase the Moon....

Begin construction of a fully operational battle station!

Rule the planet Earth......CONFIRMED!!

Oh, and keeping with the recent popular word of the month.......CONFIRMED "MEGATON", LOL XD!!

you heard the man, sony fans buy xbox360

this generation sucks it's not fun
can we just have a clear winner?

Fanboys not needed comfrimed.^^^^^

I think it's a good thing especially since Nintendo is making gaming look somewhat half-assed. (75% of all the DS games are embarassing).

What you talking about Willis? We can be entertained by the gaming industry without spending a dime. How's that not awesome?

Er...I kind of thought we did....

I nominate this interview for the title of "Most brazen attempt to sound magnanimous, ever". It sounds as if he's saying, "Between Sony and MS, we can improve the HD-gaming landscape in Japan," but I have to believe he really wants the PS3 to single-handedly trounce both competitors. It just doesn't come off as genuine.