oh..I think it will
it will pull people who are not interested in gaming..and would see it as something special when talking about music or photos..

it won't replace they're camera..but they can put photos they already have on it to play around with them..

you can record sounds and music..you can fade vocals our..or instrumentals..it's not like people will only record with the DS..they'll just add songs they already have..

Gnizmo is approaching it from the wrong viewpoint.

the camera in itself is not interesting..just like touchscreen is not..

two screens neither..

the combination of the software and hardware makes it great

two cameras with special functions..you can see someone in front of you and yourself..hmmm.....

 I never said dumbed down. I said gimped. There is a serious difference. Dumbed down means it is easier to use. Gimped means it has less functionality. And no, Wii Sports is not a dumbed down version of a sports game. It is quite possibly the furthest thing from a sports game. It is a demonstration of a new way to play games. It is blue ocean. MP3 player and a camera is not blue ocean. It wasn't blue ocean in the Wii, and it still isn't now.

 I hate repeating myself but here we go again. To be blue ocean you need to offer a new experience your competitors do not offer. Click the link I provided and just look at that table. ALL the new features of the DSi are found in its competitors products. Every single one of them without exception. Do you get what that means? It cannot appeal to a different audience than them because it is not doing anything different.

 You keep saying maybe a game will come out using it. If that happens then the game might be another blue ocean move. Currently it is not in existence though. Currently you just have a camera that also exists on an iPhone but with lower quality. Just like the Playstation did not offer anything new to pull people in, neither does the DSi.

 And Soma, that is exactly what I am talking about. Based on nothing but the added features you are not appealing to a demographic larger than what you have. In the same was DS lite was not a blue ocean move, neither is this. It is a simple hardware revision. It is done all the time in the gaming world.

It makes sense b/c Sony adding skype abilities and the better screen to the PSP could potentially cause the DS some problems if it just stood idle

I looked the link you put, but like Deathcape is saying, is not the camera itself a Blue Ocean, but a different camera that has functionalities no other have. That's what makes it different from competitors.

Well, I guess we'll have to wait and see.

Blu-ray is not a blue ocean strategy because Sony is actually appealing to a smaller market by moving their product upstream.  A blue ocean strategy would appeal to the same audience of the PS2, and then some.  Instead, Blu-ray is only something that videophiles want, and it has put the PS3 out of the price range of the average gamer.  At this point, Blu-ray is in more of a blue puddle.

It is also not blue ocean because it had competion in the form of HD-DVD.  That competion is now gone, but the original strategy was not blue ocean.

As for the camera, I have heard that the external camera is 3.0 megapixels, and the internal camera is 0.3 megapixels.  It is just rumor at this point, though.

@topic

This new DSi is clearly competing with the PSP and iPhone.  It is adding features that were already existing in those products.  In that way, the DS has moved from the blue ocean, back into the red ocean.  I hope Nintendo continues selling the DS Lite, because I don't think that the more expensive DSi will have the same kind of success.

@ Gnizmo...

dude...you ignore everything I'm telling you...
so you're telling me there is a portable gaming device out there that has a touchscreen, two screens being used simultaniously, two cameras with special photo editing made easy and simple, with mp3 player, in wich you can edit audio

and that has the games library the DS has..and ofcourse..the upcoming camera infused games..and hopefully music related games?

if you tell me ONE system that has all that..then I'll agree to you..if you're just naming random stand-alone systems..they don't compete with it..since they do not offer this..

just shouting 'ohnoesz! teh cam has been done befoer!'

doesn't mean it's not blue ocean..it's the way it's done that matters more

If they come out with a new inventive game that uses the camera then that will be a blue ocean move. I doubt they will make a move like that for a long time though. They seem to be pushing it as a third model of the DS, but they used that "third-pillar" line once before and we all know how that ended. If this does not become their hand held of choice then I guarantee you the cameras will get no real added function and just be gadgety extras.

But my point has, and continues to be that the added functions on their own are not blue ocean as Malstrom claimed. Malstrom seems to think the DS lite was a blue ocean move as well which tells me he is just looking at the hardware capabilities. Neither of the two DS remakes are blue ocean on their own.

- (digital) Camera included
> a camera from 1998
- music playback function
> if it had a hard drive id be interested, 4 gig SD cards are ok, but not great
- Wireless connection function power up
> a firmware upgrade should have been all that was needed to add this to the DS Lite
- larger screen
> with the same resolution, at the expense of battery time
- under 20000 yen
> would rather the DS Lite had a price drop
- new types of games by using the camera
> ugh
- get/exchange data from Wii and SD card (SD card slot included?)
> this is the most interesting thing, if they release GB/GBA/gamegear games that work on DSi, it will be a must buy despite all the other things that are dumb about the DSi

 I am ignoring what you are saying because it is irrelevant for the most part. Your list there is interesting but lets break it down to what the DSi offers that the DS does not. so you're telling me there is a portable gaming device out there that has a touchscreen, two screens being used simultaniously, two cameras with special photo editing made easy and simple which is entirely unknown currently, with mp3 player, in wich you can edit audio which can audjust speed and pitch."  So we have an MP3 player (found in the PSP and iPhone) and a camera (found in the iPhone) which is clearly a move to hurt competition. We also have two bits of software. Photo editing is offered free in the iTunes store (ezimba) as well. There are a few different programs that allow you to change the way the music is played, but I can't seem to find one that is identical to it yet. Of course i only checked the top 10 so I am certain I can get back to you with it soon enough. The iPhone can do everything the DSi is promising as new. The DSi is not blue ocean.

oh hell yes the DsLite is blue ocean..

the DS looks bulky and ugly...seriously..but it's a gaming device..who cares?

women do..

so the DS Lite was white (at first) and smaller, also it had longer battery life (for playing games obviously) and better light

wich TOGETHER made it more appealing to the ones wanting to buy a DS..but not buying one..

if you read the original post..DS by itself is Blue ocean..

DS is step one, DSlite is step two and DSi is step 3...

what do you not get?!