Meh, entertaining, not funny.

Hehe, aren't we here talking about it?

That's just it, it doesn't keep the brand name in your head, or at least not in mine. The Budweiser frogs kept croaking the name Budweiser. The Geico gecko kept mentioning Geico, pointing it out. This never mentions Vista or Windows except for flashing some logo at the end of a very long commerical. Honestly it feels more like a plug for Seinfield than anything to do with Microsoft. You could replace Gates with almost anyone and it probably wouldn't change the dyanmics of the ad. I still probably gave a greater awareness of Seinfield DVD's then anything Vista related after that.

That's the exact same idiotic rationale one of the mods of Wii60.com said about the Sony baby melting PS3 ads two years ago. Called me and everyone else fanboys, said people will be talking about. I insisted they were poorly done non-sequitur shock ads without strong brand presence in them. Two years later nobody remembers, nobody cares.

A few dozen obsessive nerds discussing something on a video game website really isn’t much of a measure of anything at all.

Multiply that "few dozen nerds" by every forum on the internet and then maybe you'll see the big picture. 

Funny how you state no one would remember the baby eating commercial but yet here you are...

@BrainBoxLtd

For the most part those advertisements from Sony you mentioned did have strong word of mouth. The problem was that for many those commercials were offensive, or sent out a thoroughly negative impression. I have heard that baby referred to as demonic, obscene, pornographic, and creepy. I even vividly recall someone saying the machine has the mark of the beast upon it. That was an add campaign that turned consumers off. So much so I knew people that were so turned off that when the commercials came on they changed the channel.

I do not think that is applicable in this case. That add campaign was just plain disturbing. This advertising campaign would really need to go off of the rails. Given the characters on screen they would have to go down the twisted road of depravity a good ways before this campaign evoked those kinds of emotions. I mean even Jerry chasing someone down with a blow torch would be hard pressed to not seem humorous. No one of the characters would need to rape the girl at gun point. Then you start to get on par for the disturbing scale.

Speaking of the baby commercial for future reference.