Another new Seinfield + Gates commercial

[gebx]

BrainBoxLtd said:

Onyxmeth said:

As for the ad campaign itself, it's great. Like most of the best advertising campaigns, it does nothing to really advertise the product but it keeps the brand in your head by being an enjoyable commercial to watch. Did the Budweiser frogs really promote Budweiser? Do the bait and switch Geico commercials have anything to do with car insurance? Not really. However, I bet you remember them over the run of the mill car dealership commercial or pharmacuetical commercial that give you an overload of information regarding the product. Advertisements do not need to be heavy in the info. They just need to grab your attention and give you a brand to associate it with. Food is an exception to this though, because you advertise food just by showing it and getting mouths to water over the images.

That's just it, it doesn't keep the brand name in your head, or at least not in mine. The Budweiser frogs kept croaking the name Budweiser. The Geico gecko kept mentioning Geico, pointing it out. This never mentions Vista or Windows except for flashing some logo at the end of a very long commerical. Honestly it feels more like a plug for Seinfield than anything to do with Microsoft. You could replace Gates with almost anyone and it probably wouldn't change the dyanmics of the ad. I still probably gave a greater awareness of Seinfield DVD's then anything Vista related after that.

 

gebx said:
Hehe, aren't we here talking about it?

That's the exact same idiotic rationale one of the mods of Wii60.com said about the Sony baby melting PS3 ads two years ago. Called me and everyone else fanboys, said people will be talking about. I insisted they were poorly done non-sequitur shock ads without strong brand presence in them. Two years later nobody remembers, nobody cares.

A few dozen obsessive nerds discussing something on a video game website really isn’t much of a measure of anything at all.

 

Multiply that "few dozen nerds" by every forum on the internet and then maybe you'll see the big picture. 

Funny how you state no one would remember the baby eating commercial but yet here you are...