By using this site, you agree to our Privacy Policy and our Terms of Use. Close

@BrainBoxLtd

For the most part those advertisements from Sony you mentioned did have strong word of mouth. The problem was that for many those commercials were offensive, or sent out a thoroughly negative impression. I have heard that baby referred to as demonic, obscene, pornographic, and creepy. I even vividly recall someone saying the machine has the mark of the beast upon it. That was an add campaign that turned consumers off. So much so I knew people that were so turned off that when the commercials came on they changed the channel.

I do not think that is applicable in this case. That add campaign was just plain disturbing. This advertising campaign would really need to go off of the rails. Given the characters on screen they would have to go down the twisted road of depravity a good ways before this campaign evoked those kinds of emotions. I mean even Jerry chasing someone down with a blow torch would be hard pressed to not seem humorous. No one of the characters would need to rape the girl at gun point. Then you start to get on par for the disturbing scale.