The best SKU in your OPINION,They were more expensive so people may of chosen the low end version.

MS Sold xbox 360 with a loss as well,infact there in the hole with 10 mill,So i guess that means the people we not ripped off?

I don't see why there would be desperation?

As is, MS are pretty much asured to pass 30M lifetime, which is a good score for a console and asures a decent interest by developpers.

The only reason MS drops the prices is to gain steam because their goal as they announced recently is to beat the PS3, and it's true that with Blue Ray the PS3 has a definitive advantage for a large crowd of people. End of life, if the 2 consoles are at the same price point, I doubt that anyone will choose a 360, exactly because of this, a free BR player, but with the price cuts, the Blue ray player comes at a $150 premium (there is the HD which I counted $50) and thus the price cut make absolute sense to do in a periode where sony has repetedly said they could not make one.

In the US XBox acceptance is evident so it will be effective.
In JP, the pace of Xbox has gone from 2k to 4k recently, the price cuts should put it at a PS3 sales level... and PS3 itself is not in a position where it can claim anything in JP.
In Europe they already had the drop (easier due to $ conversion) and sure it did not have all that much effect, but the market has always been said to be more PS friendly so it kinda makes sense.

IMO it was much needed, once the PS3 overtakes the 360 install base Microsoft has very limited PR options left to persuade investors (and loudmouth fanboys spreading the gospel) the 360 is a wild success. The longer they can prolong this head start situation the better for their PR considering the Wii at similar entry pricing totally crushed 360 sales already. They have to significantly overtake XBox worldwide sales to demonstrate growth.

This price cut (despite hardware failure costs), the year or more head start, the premature death of the original XBox and the early release of major XBox sequels IMO all fit this strategy.

Taking equal time frames the PS3 sold 14.41 million units and the 360 11.60 million, this trend seems to have continued for the latest fiscal quarter. This all despite the PS3's higher entry pricing and most major anticipated titles yet to come.

100% desperation. they cannot afford a price cut but are doing one anyway they they already have decent sales i really dont get it. probably because they are getting pwnd by the competition

 Thank god you aren't the CEO of any company with an attitude like that.

Its a shame you and obieslut can't be banned for your constant negativity and trolling with no basis most of the time...

Admittedly obieslut it less intelligent than you. ;)

 Absolutely!

Why was this thread created again...

I'm thinking of starting a thread titled...

"I haven't eaten for 2 days, am I desperate for food or am I hungry, am I not hungry but hiding it? Am I more hungry than thirsty?"

Can't fit all that in the title though....Whoa some people are an embarassment to the human race, let alone my country of good old UK.

Hope sony respond with a price cut. I wanna get my hands on a BC ps3 SKU if I can. Mine doesn´t have it... and I can´t give 499 on one.

No business drops the price because they can.  If MS was around 40k or more a week ahead of PS3 with a 6 Million lead I doubt you'd be seeing this price cut.

It's not desperation but it is a response to current 360 weekly trading vs PS3, which is has not been satisfactory for 360 for a while.

By your logic the Wii would be free by now as Nintendo must be able to afford to give them away by now.  Yet I notice that while Nintendo clearly could drop the price as its more than possible for them (given the core console has sold for a profit from the beginning unlike 360 and PS3) they haven't done so.

It´s a mix of 'long overdue' and 'alert mode'.

its not desperation, its simply a tactic