dbot said:
It seems to be desperate because MS lost Japan and Europe so quickly and they have lost NPD every month but one in 2008. They have already had price cuts in Europe, Asia, and North America once this year and now they are about to cut prices again. Unfortunately, they have tied their value proposition to price. It will be an embarrasment if the Wii continues to dominate the 360 at a $50 higher price point. MS seems to be in a downward spiral and their only solution is to cut the price. If this round of price cuts doesn't work, they are in deep trouble with the xbox line.
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In reality did anyone think that MS would really win against the Ninty and Sony? MS did not have a concrete price cut in America this year. They had a clearance sale which is a limited offer and the model that was reduced was replaced with the 60gb sku that was priced at 350 but will now be 300. A clearance sale is not a concrete price cut. Now as I said in the previous post the PS3 offers a lot more bang for the buck b/f the 360 price drop. The key point to this is that MS kept their current system prices the way they are now for a very long time versus changing the 360s price as soon as the PS3 dropped 200 dollars. Obviously after 3 years and minimizing hardware costs why wouldnt someone drop the price on your console? With the insane amount of software MS sells as well as possible live fees/downloads im sure they could make up the difference even if they are selling 1 or more of the SKUs at a loss (speculative, we dont know if they are or not).
@Million If you look at the value comparisons for when the gen first started thats when the 360 still outsold the PS3. The price drop is merely a way to get back to those similar figures and hopefully generate more sales. Also most people discount the Wii as a current gen console (which is wrong) but the Wii could probably dominte the PS3 and 360 with a flick of the price tag (but it doesnt need to). The Wii is irrelevant to this topic and caters to several different demographics moreso than the HD consoles.
You may have misunderstood me about a theoretical price drop. I didnt call the 200 hundred dollar price drop desperate even though a lot of ppl interpret it that way. That was a bold move and showed Sony's confidence in the product to sell their hardware at a bigger loss and recoup the losses later in order to get marketshare and more revenue. What I am saying tho, is that if they did cut the price, say in early October or prior to LBP release, it would seem kind of desperate for marketshare since Stringer has alrdy confirmed that they are still selling the PS3 at a loss. I have no doubt that they could make up the losses in due time but doing a price drop now would almost seem like a move to just satiate the fanboys on sites like this in terms of hardware sales.
The PS3 doesnt need a pricedrop to sell atm. Its going to sell quite a bit of units IMO when LBP drops. Cutting the price when b/f the holiday season would only decrease their revenue IMO because it will sell great with some of its biggest games coming up this year. And like I said earlier dropping the price in say March with GOW3 (again speculative) they would sell more PS3s but also have a larger revenue intake from the holiday season and maintain its mementum through Q1 and Q2.
Again this is all speculative and my opinion. I don't care which console sells more/less as I have them all and enjoy them all.













