360 price cuts might be needed to combat "stagnant demand"

[dbot]

Bitmap Frogs said:

dbot said:

 not drop the price $200.  I think this has been discussed many times.  They dropped the price of the 60 gig $100 to $500.  They introduced a brand new sku with significant cost savings at $400.  It was a desperate move at the time that has paid off with substainable sales growth.  The MS price cuts in Europe offered some initial sales increases, but have slumped back to pre-cut levels. 

 

 

In other words, they lowered the barrier of entry from 600$ to 400$. That's a price cut.

I hope you are not in sales and marketing.