Since 360 and PS3 are close competitors when it comes to raw power. The cost would probably the same. It's Blu-Ray's fault, if they didn't implemented it. A PS3 would cost $400 @ launch. Further more Blu-ray also delayed the release of the PS3.

Sony is still suffering, but soon consumers will have have the Ultimate Gaming and Media System of this generation. With a great library of games and movies. They wouldn't have a Wii motion controller though, so a feather to Nintendo for that.

Sony could easily kill Microsoft if they didn't add in Blu-ray. The truth is they didn't and Microsoft is stealing many gamers from them. Blu-ray is here to stay and will be cheap next generation. It won't be an issue next generation. The PS4 will be powerful. Sony's big problem next generation is an early release forced by Microsoft.

EARTH is the PS4 its been in development for a billion years. Its so advance that it plays you.

ah beja-beja may have it... our whole reality is actually just the ps4 running a demo for a group of people that exist only as ps5 peripheral unit implementation player usage experience devices (plugs into ps3) the ps4 in their  world never came into being because of the evolution of a sentient cell processor during firm ware upgrades in 2014.

I am hoping SOny learned its lesson with the $600.00 machine.  $400.00 is the top price for a console and $300.00 is the ideal launch price.  I think they may take a page from nintendo who makes money on day one and at least try to break even on the console not lose $200.00 per machine

If Sony goes with an evolutionary hardware design (Wii, 360), rather than starting from a clean sheet of paper (PS2, PS3), from a tech marketing standpoint, the PS4 may not sound as impressive, but so long as it delivers in terms of software, it should be very possible to produce a system that can be sold at a profit for under $400. That's simply by relying upon the natural evolution of semiconductors in memory, CPU and GPUs.

Rather than shooting for the moon with an attempt to reinvent the wheel (and market it as such), simply rely upon the established fact that more performance/data processing capability will be available for less money over time.

Make modest claims about the performance in theory, while consistently outperforming those modest consumer expectations in practice. It would would mean adopting the opposite strategy Sony has followed over the last two console generations where unrealistic claims were made about the hardware that were not realized through the software.

Concentrate for now on continually reducing the production price (as it's being done) as fast as possible to improve profitability until production costs reach a point at which a significant reduction at retail can be made to expand the general user base.

Sony doesn't need a PS4 for that.

Of course a PS4 is still inevitable.

If Sony learns anything from the current generation, it will focus on making the console more accessible from a user interface standpoint and more importantly, from a financial standpoint. It all depends upon the size of the user base they're shooting for: most won't pay even $400 for a new console.

They'll have to make it cheaper than the PS3, and they'll have to sell it either cost, or at a small profit right from the beginning.

They really need to keep the $400 price ceiling in mind when releasing the next console. Maybe even try to get it out in the same time frame or before the Xbox 720. Much of the R&D of the PS3 can be transferred to the PS4 as well. I can definitely see Blu-ray being used again with a faster drive. I hope they use a symmetrical architecture, unlike the Cell, and a better graphics chip. However, devs may want them to continue using the Cell since they spent so much resources figuring it out.

I want to see a solid 1080p/60fps as a standard next time around.

maybe as long as the system can sell unde 400 $ with a profit for sony

i think theyve learned their lesson on pricing

 personally i dont care how long it last just how well it sells

also i think that it is stupid that people think the wii could last ten years

it just isnt powerful enough