BERLIN (Reuters) - Sony Corp (6758.T: Quote, Profile, Research, Stock Buzz) does not plan to announce price cuts to its flagship PlayStation 3 games console at Europe's biggest video games fair in Leipzig, Germany next week, a company spokesman said on Friday.

"It's not going to happen. If you're coming for that you'll be disappointed," Sony Computer Entertainment spokesman Nick Caplin said.

In the 12 months ending March 31, Sony sold 9.24 million units, below its initial estimates of 11 million sales.

But in an interview with Reuters on July 16, the company's video game chief said the firm was on track for the current year's target of 10 million sales.

Cuts to the Playstation 3's original high price have helped boost its fortunes in Sony's three-way battle with Microsoft Corp (MSFT.O: Quote, Profile, Research, Stock Buzz) and Nintendo Co Ltd (7974.OS: Quote, Profile, Research, Stock Buzz) in the global video game industry.

Sony ruled the video game industry for about a decade from the mid-1990s with its original PlayStation and PlayStation 2.

In the current console cycle, Sony has found itself in an unfamiliar position, trailing Nintendo's Wii and competing neck and neck with Microsoft's Xbox 360 for second place in monthly sales in the United States.

The Leipzig games fair runs from August 20-22.

(Reporting by David Milliken; editing by Rory Channing)

Thats that then.

http://www.reuters.com/article/technologyNews/idUSLF14509520080815

5 days left for GDC! I almost forgot ^^''.

Not a surprise. Sony like any good publicly traded company is focused on profitability.

I already paid the $$$...why should others get it cheaper? LOLzz

Not a surprise...
I doubt any cut would happen before October and if they do one they will deny it until the last minute to prevent sales from dipping before the cut...

They will probably announce it later - announcing it now means mpeople waitng for the cut and not buying now, therefore making Sony lose money. Pricecuts should be done by surprise.

The new 80 GB would be considered a price cut

PS3 Slim + Little Big Planet value pack = 199 THIS WOULD BE A DREAM COME TRUE AND WOULD GIVE SONY THE HUGE SALES BOOST IT WANTS.

(Not to get any1s hopes up but this value pack doesn't exist and there are currently no plans that we know of for it to ever exist.)

maybe one before Christmas...

All the non-PS3 BD players will be buried in the junkyard if Sony offers the price like this now (or within 2 years).