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Forums - Sales - 360 arcade outsells pro(In Australia).

celticlonewolf on 14 August 2008

Since the recent Xbox 360 price cuts in Australia, the Arcade SKU has been the biggest-selling 360 in the country. That's not anecdotal, that's according to Xbox Australia.

http://kotaku.com/5036814/360-arcade-outselling-pro-in-australia



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jake_the_fake1 on 14 August 2008

that's so sad, but there you have it, these customer haven't been educated and are buying what they think is a bang for there buck, till they find out that their limited by the lack of HDD.



halogamer1989 on 14 August 2008

^Maybe Aussies like casuals more. In that case they are making an informed decision.



starcraft on 14 August 2008

In Australia Singstar and Horsez are the dominate game franchises. Along with Buzz and Nintendogz.

This is perhaps the most casual market in the world.

Frankly its astonishing the Xbox 360 has been able to beat out the PS3 any week.



starcraft - Playing Games = FUN, Talking about Games = SERIOUS

FaRmLaNd on 14 August 2008

Casual games dominate in Australia. The trend started way before the wii though, it started with the sims. Not that hardcore games sell badly either though.



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libellule on 14 August 2008

hum, a VERY important point.



Time to Work !

BKK2 on 14 August 2008

The "Arcade" Xbox 360 bundle, which has been regularly criticised by both games developers and consumers for lacking a hard drive, is currently Microsoft's best-selling console in Australia.

Jeremy Hinton, Xbox Group Product Marketing Manager, says Microsoft has been very pleased with recent sales of the Xbox 360 since the price drop on July 2, which was timed to coincide with retail's annual catalogue-driven stocktake sales.

...

"We've seen a massive increase in Arcade sales in July," says Mr Hinton. "It has easily been our top selling console since the drop. It's a great console for families wanting to jump into the largest catalogue of next generation games."

In the first six months following the Xbox 360's launch in Australia in 2006, the "Core" bundle without a hard drive (which the Arcade replaced), represented just three per cent of Xbox 360 sales.

...

Despite its strong software catalogue, until recently Xbox 360 had been struggling in 2008. Weekly hardware sales figures from GfK had shown Wii routinely outselling the 360 by a factor of four or five times, while Sony's more expensive PS3 was also outselling 360 in most weeks by a slender margin.

But over the past month 360 has enjoyed a slender lead over PS3 hardware sales, although
GfK figures do not include the 35,000 PS3 consoles given away with Bravia televisions in a major Sony promotion during July.

Mr Hinton says July was "our largest on record for the Xbox business and our results are almost that of Christmas last year".



Original Article