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Forums - Sales - Wal-Mart, Sam's Club to access NPD consumer data

ssj12 on 02 July 2007

Finally we will be able to have their numbers added in every month.

 http://www.ibtimes.com/articles/20070627/wal-mart-sams-club-npd.htm 



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ckmlb on 02 July 2007

Link doesn't work.



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Xyrax on 02 July 2007

Im not sure this means what you think it does. It appears that walmart will be getting info from NPD not providing their numbers to them. Seems Walmart has made some bad decisions on overstocking stuff people dont want, so they want to watch the trends closer now to improve on that.

 

 

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NEW YORK - Research firm NPD Group will provide Wal-Mart Stores Inc. and its Sam's Club unit with consumer tracking data, according to an agreement announced on Wednesday.

Under the agreement, Wal-Mart and Sam's Club will have access to NPD information on consumer purchasing across a wide variety of areas, including consumer technology, entertainment, fashion, food, home improvement and small appliances, the companies said.

Information -- including what was bought, the prices which were paid and where the purchases took place -- will be collected from NPD's panel of over 3.5 million consumers.

Such data is necessary to "successfully grow our business by understanding what today's consumer is looking for and tailoring our business to deliver it," Wal-Mart Vice President Robert Atencio said in the statement.

The agreement comes at a time when the company is working to improve its U.S. same-store sales, which last fiscal year faced their smallest gain since it began reporting such figures in 1980.

Wal-Mart blamed the slowdown on merchandising missteps, like stocking too much trendy clothing that its customers rejected, and store remodeling that disrupted shoppers.

It has also said this year could be a challenging one, as its base of lower-income shoppers feels the pinch from rising gasoline prices.

Wal-Mart will also use NPD's custom search options to address other specific information needs, according to the statement.



Steve 3.2 on 02 July 2007

I'll second Xytax's comments.  There's nothing in the announcement that the agreement works the other way around.



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TheSource on 02 July 2007

SS - you do realize that Walmart figures are included in NPD - just not as raw data - but as estimates added to the inclusion of the raw data they do have.

Without Walmart estimates, it would be like trying to figure out who won the Presidency without counting California.



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The_Dan_x on 02 July 2007
Steve 3.2 said:
I'll second Xytax's comments. There's nothing in the announcement that the agreement works the other way around.
 

Exactly. All this is is just a way for Walmart to stock products that people buy according to NPD. It could mean that they'll have a better selection of games, though. That's something. 



Fuzzmosis on 02 July 2007

The Source - Odd example, just how many electoral college votes does California have?

Wal-Mart always has had amazingly tight inventory management, it's generally how they make their money, it's interesting they are actually going to an outside source for purchasing information since they generally just went by their own records.



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TheSource on 02 July 2007

About 20% of the ones I expect to fall to the Democrats..over 50 to be precise.

 

 



People are difficult to govern because they have too much knowledge.

When there are more laws, there are more criminals.

- Lao Tzu

ssj12 on 03 July 2007
TheSource said:

SS - you do realize that Walmart figures are included in NPD - just not as raw data - but as estimates added to the inclusion of the raw data they do have.

Without Walmart estimates, it would be like trying to figure out who won the Presidency without counting California.


... yea the NPD estimates what Wal*Mart sales not official numbers released by Wal*Mart.



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z64dan on 06 July 2007
Fuzzmosis said:
The Source - Odd example, just how many electoral college votes does California have?

Wal-Mart always has had amazingly tight inventory management, it's generally how they make their money, it's interesting they are actually going to an outside source for purchasing information since they generally just went by their own records.

Wal-mart is trying to evolve slowly from "cheap crap from China" to "a better store"... They have been having perception problems lately, their profits went down for the first time in a decade, last year.

http://www.cnbc.com/id/18940090 - a recent article on wal-mart...

And yeah there are a few states with a bunch of electoral votes - California, TX, New york are the top 3 if I remember...