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Forums - Sales - Sony and Nintendo will tie in hardware race, says former SCEE boss

gimmebanana on 12 August 2008
Bodhesatva said:

http://www.gamesindustry.biz/articles/sony-and-nintendo-will-tie-in-hardware-race-says-former-scee-boss

Can someone put the whole article up? For some confounded reason, it won't let me copy/paste.

 

 

Ellie Gibson 12:07 (BST)
11/08/2008

 

Sony and Nintendo will tie in hardware race, says former SCEE boss

Speaking at the Edinburgh Interactive Festival this morning, former SCEE president Chris Deering predicted Sony and Nintendo will tie in the hardware sales stakes by 2011.

The EIF chairman presented figures he arrived at by triangulating Screen Digest and IDG data. He also took into account factors such as the growth of hi-def and the grey gamer market, the emergence of new game engines and increasing ubiquity of wi-fi access. He said the active installed base for hardware is set to rise from 316 million to 500 million over the next three years, with "two big mega-powers" leading the charge.

According to Deering sales of the DS and any future iterations of the hardware will reach 150 million by 2011, while the figure for Wii will be 80 million. He predicted the installed base for PS3 will be 70 million, and said for PS2 it will be 90 million and PSP will be 70 million. In other words, Sony and Nintendo will each have sold 230 million machines.

Deering said he believes the Xbox 360 and any sequels will experience "decent growth", predicting an installed base of 40 million by 2011. He observed this figure is higher than some analysts are projecting, adding, "This is not necessarily because I've got some issues with Xbox 360 in Continental European countries et cetera, but because of the set-top box hi-def phenomenon."

In addition, Deering predicted the number of potential gamers will rise to 2.5 billion worldwide when also taking into account the installed bases for computers and mobile phones.



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Ratz on 12 August 2008

The thing is that Sony's plan for the PS3 went down the drain because of four key factors:

1) Delay and cost of the PS3;
2) Microsoft beat everyone to the market with the Xbox 360 gaining one year head start, forcing specially Sony to play catch up;
3) The unexpected success of Wii which let both Sony and Microsoft battling for only half of the market since Wii, continuing the current sales rate, will grab 50% or more market share;
4) Very important: Unlike the previous generation where the PS2 was alone with no worthy competition, this time the manufacturers are being forced to dispute publishers trying to get exclusive titles and support for their consoles.



Simulacrum on 12 August 2008

Hmm.I put this here 2 days ago but i coulndt find it enywhere.Or so I think.
Maybe im craaaazy...



 

 

Take my love, take my land..

tuoyo on 12 August 2008

In his dreams



Biggest Pikmin Fan on VGChartz I was chosen by default due to voting irregularities

Super Smash Brawl Code 1762-4158-5677 Send me a message if you want to receive a beat down

 

Ratz on 12 August 2008
Simulacrum said:
Hmm.I put this here 2 days ago but i coulndt find it enywhere.Or so I think.
Maybe im craaaazy...

 

Ooops....

Sorry if you already brought these points up. I didn't see your post...

 



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BKK2 on 12 August 2008

It should be noted that he is talking about active installed base, this is not the same as actual sales. This is why he has PS2 active installed base at only 90 million.

The EIF chairman presented figures he arrived at by triangulating Screen Digest and IDG data. He also took into account factors such as the growth of hi-def and the grey gamer market, the emergence of new game engines and increasing ubiquity of wi-fi access. He said the active installed base for hardware is set to rise from 316 million to 500 million over the next three years, with "two big mega-powers" leading the charge.

According to Deering sales of the DS and any future iterations of the hardware will reach 150 million by 2011, while the figure for Wii will be 80 million. He predicted the installed base for PS3 will be 70 million, and said for PS2 it will be 90 million and PSP will be 70 million. In other words, Sony and Nintendo will each have sold 230 million machines.


The Screen Digest computer model uses estimates of annual sales for each hardware format to calculate `active installed base' data. `Active installed base' refers to the number of machines for which owners are still purchasing software. However, this is not simply equivalent to cumulated sales, since it is well known that software purchasing is heavily biased towards new hardware owners. There is a strong novelty factor and the longer the hardware is possessed, the less likely is the owner to continue buying new software



ctk495 on 12 August 2008
dtewi said:
My crystal ball says that this is true!

It also says that a sequel to Titanic will be made due to overwhelming box office success, Kingdom Hearts 3 will release on the N-Gage, and the New Orleans Saints will win the next 5 Super Bowls!

This guy is not using sarcasm I repeat he is NOT using sarcasm.

 



Deeds on 13 August 2008

Wait a MINUTE?????????? Why the F*CK do you people keep falling for Sony's bullsh*t over and over and over again? NPD is coming and they will be destroyed once again by Nintendo, so they are putting out PR BS to get noticed because otherwise they are irrelevant. Sony's like the boy who cried wolf and you people keep falling for it over and over and over again. Mark my words as time goes on, no one will give a sh*t about Sony's PR anymore (which just amounts to, "hay guys I'm still here, please notice me".)

http://www.gamasutra.com/php-bin/news_index.php?story=19823

I rest my case.



321tttrini4everz on 13 August 2008

these next gen consoles got alot of people corrupt



LOL MATURE on 13 August 2008
chasmatic12 said:
LOL MATURE said:
chasmatic12 said:
LOL MATURE said:
LOL at everyone saying "Wii vs Ps3" I think they need to go read the link before commenting.

The point is, Sony has said that Nintendo is not competing for the same market. So why include them as a reference point?

And this guy is delusional if he thinks that gap between the Wii and PS3 will be 10 million in 2011.

 

 

 I think you need to re-read the article.

I've read this article three times, each time looking for stuff that you think I missed. I know what Deering is saying:

Wii+DS=PS2+PS3+PSP by 2011.

I know that the article isn't about competition, but the media has done a lot to keep Nintendo out of the "race." Watch G4 or read Game Informer. They're both HD heaven. Comparing Sony sales to Nintendo is a little unexpected, I suppose.

 

 the bold red is a clue for you.

Why would what Sony says matter? It's not like Sony is saying the opposite now. Just some guy who use to work for them. A former employee. It's not like Sony has anything to do with this one.

LOL at everyone who is saying anything about sony.

Bold blue - there is the other thing you missed. obviously you need to read the article again since its not about sales.