Nay, it should be a "Fanboy" system.
Users should be able to vote posts with Fanboy points for various companies (or neutral).
Then we should be able to see ratings of various people in their post, that way we can tell their levels of fanboy-ism.
We could even have monthly fanboy leaderboards for who made the most fanboyish posts in the month. Of course, to be in those you have to stay unbanned for an entire month.
We could then expand this to a fanboy-ism filter. We would then only have to read posts with certain levels of fanboy-ism.
It would be true fanboytopia.