Godot said: Fad: a temporary fashion, notion, manner of conduct, etc., esp. one followed enthusiastically by a group. Trend: the general course or prevailing tendency; drift: trends in the teaching of foreign languages; the trend of events. A fad is all about time and not about "buying a lot of games". Since, the Wii has been sold out for all its 1 year and 3 quarter existence, I would call it a trend, not a fad.
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1) Trend isn't "demeaning" enough to become a hit buzzword in posts about the Wii.
2) Using the word "fad" keeps hope alive that the Wii will suddenly crash and crash hard allowing PS360 to make a massive comeback and win the generation.
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And yeah like others i'm confused as to how the article writer came to the conclusion that Sony was the one focusing most on games. Do I really need to dig up the "Oh yeah, and it plays games too!" poster?
There are several reasons why Sony is currently in 3rd place. Price, bad PR early on, several PS2 exclusives or notable franchises going multiplat, etc....
At least for them it looks like they've got the momentum going against the 360 and are attacking 2nd at a solid pace.