Don't forget that this is just the sales ratio of popular titles ... When you factor in the sales of older movies, and DVDs sold in bargain bins I would be surprised if Blu-Ray accounted for 5% of DVD sales.

I was wondering where you got the 500%...

Last year, BDs only accounted for up to two per cent of the sales of every top-ten movie release. Redhill now estimates that between eight and ten per cent of the latest blockbusters are bought on Blu-ray.

Doesn't sound that impressive when taking it into context.. but still an increase over last year.

ps3 future proof confirmed,
the question is are people going to be picking the ps3 as the blu ray player of choice or a stand alone because if they pick the ps3 then whoop whop for sony.

Don't forget that the UMD format also smashed the sales of DVD ...

DVD started out very slowly because people were very reluctant to buy into a disc format after Laser Disc, DVD lacked the features that people became accustomed to from VCRs (like recording television), and early DVD players were insanely expensive because companies were not subsidizing them. It took (essentially) 3 years from its release in 1996 for people to really start paying attention to DVD, and Sony was able to capatalize on the new excitement surrounding the format by releasing their highly anticipated PS2 console to take advantage of it.

Cha ching!

Well I've bought 3 blu-ray movies sense I got a PS3, I contributed a little.

PS3 might help the adoption of Blu-Ray, but it's rather unlikely it'll become the Blu-Ray player of choice, just like the PS2 wasn't the DVD player of choice. You can already buy a Blu-Ray player for $150-$300--including ones made by Sony. It'll only get cheaper. If Blu-Ray does take off (and if they do, they really have to go away from that ghastly ugly packaging), the PS3 will be a small fraction of players sold worldwide. Hell, PS2 sold 120 mil units and it still made up only a fraction of worldwide DVD players. As much as we may like video games here on this site, video game systems do not drive the electronics industry. Never have, never will. It's just realism.

well there are alot more good movies on BD now days.

If I can only reach the damage control meter in my utility belt I can... GOT IT!

Just as I suspected Robin the needle on the meter is tilting all the way to the right.
Damage control in this thread is too thick to combat.

To the Bat Cave! We'll ask the Bat Computer how to deal with this.

It could grow a 1000% I am still not buying a single bluray. Selling me Transformers in 1080p doesn't make that movie any less shit than it was in 1080p upscaled.