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Forums - Gaming - Why do 99% of videogames pander to white (especially American) audiences?

ArtznCraphs said:
Gamerace said:

As for ArtznCraphs comments I disagree there lots of non-white history, fantasy, etc to base games off - Chinese, Japanese, Indian, Persian, African, North American Indian, etc., etc. But American audiences historically don't care about anyone but themselves (also they aren't as famaliar with the subject matter). Which is why games like Jade Empire and movies like Apocolypto underperform.

I wasn't saying there is no other history worthy of basing games off of.  I'm saying that the white mans influence on the planet is so large, he is viewed, even by other cultures, as the center of major world shaping events.  And since video game concepts mostly deal with events that are crucial relative to their settings, it is no surprise that the majority of protagonists are white. 

I don't really like it, but that's the way I see it.

 

I respectfully - and totally - disagree with this point of view.  Although there is no denying the West's influence in the rest of the world, it doesn't mean they like or respect it or wouldn't prefer to play a character with looks, values and culture they share. 

 



 

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Pristine20 said:
ArtznCraphs said:
Seeing how the white race has figured so prominently in written history, and game plots and concepts are rooted in that history and also Western literature and archetypes, it's not surprising. Consider this rundown:

Militarism: Western nations have dominated almost exclusively

Fantasy themes: Mostly rooted in Western mythology and literature. Final Fantasy, Dragon Quest, etc. inspired by Western computer games (Ultima, Wizardry)

Science fiction: Pretty much a Western oriented creation.

The concept of the heroic journey: Again...

 

 So you think a militaristic game showing how the Vietcong routed the US despite having lesser weapon tech would sell? This is why I think its about appeasing western audiences

It depend how sympathetic the world is to the Vietcong.  If the are viewed as the villain in that conflict, then such a game probably wouldn't appeal to much of the world.    Again, the West has influenced how history is viewed, whether true or false

Secondly the Vietcong army is small potatoes compared to the perceived "glamour" of the Spartans/Greeks, Romans, Crusaders, US military might, etc.  I'd see a game focused on the Mongols or Japanese samurai having broader appeal than the Vietcong.

 



NightDragon83 said:
Well what ArtznCraphs was pretty much true.. the video game market is mostly western and thus caters mostly to western cultures/themes.

However, here in America at least there's alot of games over the past 2 generations that appeal to minorities with their urban/hip-hop influenced themes... NBA games and NFL games for example feature mostly african-americans as cover athletes (Brett Farve on this year's Madden is the first white guy in quite some time) and other games like the Def Jam games, the last couple GTAs etc have non-white/minorities as the main protagonists. This is something that was pretty much completely unheard of going from the 32/64bit generations and back.

Games are also alot different from say movies or music where those two forms of entertainment have their own built in themes/influences based on their origin and the culture around them. Games on the other hand are very action-oriented for the most part and since they were basically created by the western market, games are made to satisfy what the western market wants. There's no underlying racism or anything like that, it's just the way things work out.

I personally dont have a problem with someone modding CS so that u kill americans... ive seen alot worse things in the independant/homebrew market than that. And for example in COD4's multiplayer u take both sides so u can be arabs/russians killing american/british forces, and again i have no problem with that whatsoever, it's a fictitious game anyway.

Yeah but such games don't really have a main character and celebrities are above the realm of normal. Even blatant racists forget that the running back is Black when he makes a TD!

 



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I think this is just because most of the games are usally made in the west and targeted towards a certain demographic (mostly Europe and US). The games that are made for Japan only have more Japanese looking characters (usually but not always so please no flaming).

The stories in games are also usually inspired from literature and the stories they are taken from are generally from the west as well. Even when they are not they need to make changes to appeal to a wider audience.

If the changes are not made it takes away some of the enjoyment. I am sure that all of us have experienced it first hand, when a character does something that we would never do simply because it was not logical for us but normal or at least understandable for someone in Japan.

 



 

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mesoteto said:
b/c of the American mentality, we are the best and every one needs to bow to our whims or we will be a dick to you and while we are losing global power we still have enough to think we are great and can kick your ass just by looking at you and pwnge and stuff...

seriously we seem to think we are the best but in reality we are the 12 year old spamming the mic on the global version of live......

 

 Right...

I blame american schooling, teaching every little brat that they "deserve to be heard" and generally pumping up their ego.



Soleron said:

 

Why does anyone care? It's a skin pigment - genetics; no indication of any other attribute of a person. No one should even notice just like eye colour.

Real racial equality advocates should just realise the large proportion of incidentally melanin-sparse skinned people in video games doesn't matter. It's not a deliberate attempt to discriminate, nor does it harm anyone. Also, the fact the population is in ration X:Y doesn't mean video game heroes have to be in the same ratio. 1 in 6 people in video games MUST be Chinese. 1 in 10 video game movie sidekicks MUST be in wheelchairs.

Well unfortunately most people notice and race has a huge impact. I live in the racially diverse Wash. DC area (my high school was about 25% white) and even though there is a lot of races living together everyone still notices.

As for the topic, the United States is 75% white. I'm going to go out on a limb (because I don't know) and say that Europe is close to that as well. I think in many cases the choices aren't concious in the minds of game developers (western), it is simply natural to them. And some fellow made a good point about Europe taking a lot of limelight in history.

And you're probably right Pristine, a purely Japanese/African/Indian cast might not sell as well in these heavily white populations. As sad as that may be, racism is still far too prominent.



I'd say 2-3 main reasons.

1) Because Western Culture is kinda dominant at the moment. Even in countries like Japan Western culture plays a huge influnce. I mean look at a lot of Anime characters that just look... well white... due to anime being influenced by some western animation (Disney i believe.)

2) It's safe. What happens when San Andreas happens? Why it's racist cause a black guy is doing something negative. A lot of characters are Antiheroes. Also a number of videogame developers really aren't mature. Very few of them would what to do with a game set in an African or South American setting without resulting to offensive streotypes. Also you've got to worry that whatever game you made would be seen as a weird allegory to something weird going on right now. For example RE5 is going to be happening right near the Sudan.

3) HD Videogames tend to copy Holywood... plenty of games are even movie cash ins... so... that's more.

Everything is 99% white guys in media though.  There is the same problems with Comics...

at least in Videogames all the black characters don't have black infront of their names.



Gamerace said:
ArtznCraphs said:
Gamerace said:

As for ArtznCraphs comments I disagree there lots of non-white history, fantasy, etc to base games off - Chinese, Japanese, Indian, Persian, African, North American Indian, etc., etc. But American audiences historically don't care about anyone but themselves (also they aren't as famaliar with the subject matter). Which is why games like Jade Empire and movies like Apocolypto underperform.

I wasn't saying there is no other history worthy of basing games off of.  I'm saying that the white mans influence on the planet is so large, he is viewed, even by other cultures, as the center of major world shaping events.  And since video game concepts mostly deal with events that are crucial relative to their settings, it is no surprise that the majority of protagonists are white. 

I don't really like it, but that's the way I see it.

 

I respectfully - and totally - disagree with this point of view.  Although there is no denying the West's influence in the rest of the world, it doesn't mean they like or respect it or wouldn't prefer to play a character with looks, values and culture they share. 

 

But are "they," Persians, Indians, Native americans,  making the games?  Well, asian cultures are making games, and they totally dig much of Western culture, to the point where many are willing to sacrifice their own identity to be more like the white race, an attitude I personally loathe, but then again I've never considering having plastic surgery to make any of my facial features appear more like those of a different ethnicity.  

 

 

 

 



Its true that most games have a white male main character.. and I believe its mostly the developers fault for being unimaginative. I don't think its something done purposely.

I wish its something they change.. I'd love to play a game where the main character is RubangB... That would be something original!



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