Just got this from Sony: “I’m pleased to announce Dualshock 3 will be released in the UK on July 4th for £39.99.”

DUALSHOCK®3 Wireless Controller
available for PLAYSTATION®3 this summer
Feel the full power of your games as the eagerly awaited DUALSHOCK®3 Wireless Controller arrives on PS3™

June 27, 2008: Sony Computer Entertainment Europe (SCEE) today announced that DUALSHOCK®3 Wireless Controller will be available for PLAYSTATION®3 (PS3™) in Europe on July 4, 2008. The eagerly awaited wireless controller with vibration function will put truly responsive gaming power into players’ hands, shaking up gaming experiences when it arrives on PS3 this summer.

It’s not what you see – it’s what you feel that makes DUALSHOCK 3 the first choice for all gamers. More than 28 million DUALSHOCK controllers have been sold since the first DUALSHOCK release for PlayStation® in 1998. Now DUALSHOCK 3 puts some serious power into existing and future PS3 titles, with its vibration function offering even more interactive play between gamers and the many games – past, present and future – which support the vibration functionality. DUALSHOCK 3 also retains the high-precision, high-response motion-sensitive aspects that have made SIXAXIS so popular.

David Reeves, President and CEO, Sony Computer Entertainment Europe, commented, “We are delighted to confirm that DUALSHOCK 3 will be released in SCEE territories in early July. We hope this will add to the intense gaming experience for our fans, as we continue to evolve PS3, its software and its peripherals.”

Almost all future PS3 releases will support DUALSHOCK 3, and the controller is already compatible with many existing PS3 titles (firmware upgrade 1.94 required). Face the heart-pounding fear of alien warfare in Resistance: Fall of Man™, hold tight as you tear through the streets of Gran Turismo 5 Prologue™, or feel the thrill of treasure hunting in Uncharted: Drake’s Fortune™ – your favourite PS3 games like you’ve never experienced them before.

Making your gaming experience more immersive, more intuitive and more realistic, DUALSHOCK 3 is the only Bluetooth® controller combining vibration function and SIXAXIS™ features, and the first choice for anyone wanting to get the most out of their PS3 gaming experience.

Ridiculously high price. :(

ITS ABOUT BLOODY TIME

WTF, 40 pounds? That's € 60 (=around $90)! That's insane.

But hey, it's probably very expensive to put last gen technology in your controller.

Too expensive unfortunatly... I'd rather buy a game for the same price.

90$ Thats like for free where i live. A wii controller cost about 200$.

Finally? I hate SCEE. Regarding the price: Get over it British friends you get always ripped off.

Ok I'll bite, where do you live?

Updated technology that works with the sixaxis motion sensor technology. Hey at least it's better then the Wii's vibrate function (which they appear to have taken from a 5 year old mobile phone). Although £40 is $79 in a straight conversion, current £ to € is about €50.

Eitherway...bit of a ripoff.

@Kyros

I'm sure many Brits have already or will just import one from play-asia or somewhere like that, which is £30 or so.

40 quid is a lot, but the UK is a rip off anyway so no surprise.

I saw a bag of Frazzles at Manchester airport for 69p the other day. A bag of Frazzles!!!!

Pretty expensive but im sure many english people like me will buy it off ebay (only about £33 that way) still very pleased.