Some tidbits from NeoGAF:
Over at happy stick, they have a bit more discussion of 2.4, saying that they saw it in action last week.
Seems the embargo is officially lifted at 8am EST, 7am Central, 5am Pacific, and we'll hear everyone's hands-on 2.4 reports then.
Second video will probably be released at that time. Fw to go live at midnight?
And these from the PSU:
We can compare trophies with friends. :)
Edit: This SO has to be coming out Tuesday or Wednesday. The date on those shots is 7/2. They're obviously press release shots made to coincide with the launch of the firmware.