drkohler said:
This link of yours points to a (badly researched) article from early May that quotes from data from last fiscal year. Almost to the end of last fiscal year, Sony sold the rest of first generation PS3s and the remainder of 2nd generation PS3s, as well as 3rd generation PS3 (40G units). We can estimate the loss for a 1st generation PS3 to be around $400 and around $200 for 2nd generation PS3s and considerably lower for 40G units. This results in rather heavy losses at the end of last fiscal year. Manufacturing costs for latest generation of 40G PS3 in production now can be estimated to around $350 (+10%/-5%). As the PS3 currently sells at over $600 in Europe/Oceania, an the PS3 sells best in those regions, it could very well be that already now, the PS3 manufacturing is roughly dept free. So it could very well be that PS3 production is profitable from this new fiscal quarter on, maybe even significantly when increased software sales are taken into account. |
That's fine and dandy but explain one thing to me:
How did Sony lose $280m from Jan-Mar if the PS3 is nearing a breakeven point?
You know that those losses didn't come from the PS2 and PSP, that's for sure.
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