drkohler said:
This link of yours points to a (badly researched) article from early May that quotes from data from last fiscal year. Almost to the end of last fiscal year, Sony sold the rest of first generation PS3s and the remainder of 2nd generation PS3s, as well as 3rd generation PS3 (40G units). We can estimate the loss for a 1st generation PS3 to be around $400 and around $200 for 2nd generation PS3s and considerably lower for 40G units. This results in rather heavy losses at the end of last fiscal year. Manufacturing costs for latest generation of 40G PS3 in production now can be estimated to around $350 (+10%/-5%). As the PS3 currently sells at over $600 in Europe/Oceania, an the PS3 sells best in those regions, it could very well be that already now, the PS3 manufacturing is roughly dept free. So it could very well be that PS3 production is profitable from this new fiscal quarter on, maybe even significantly when increased software sales are taken into account.
|
Last fiscal year ended in March. That's just over two months ago!
And by "badly researched" do you mean "stripped directly from Sony's financial reports?" Because they directly and explicitly gave the 130 dollar figure themselves. Sony said it. The end.
Or would you like to argue that just in the last two months, Sony has shaved another 100 dollars off the PS3's price? As Rocketpig said, how did Sony manage to lose ~280 million dollars last quarter, when the PS2/PSP are unquestionably making money (meaning that the actual losses would have been even greater if the PS2/PSP did not exist)? Where did those losses come from? Did magical gnomes steal their reserves in the night?
Goodness, you can't stay stuff like this on a forum dedicated to sales. Too many people have the info, you are going to get called on it.
http://www.sony.net/SonyInfo/IR/financial/fr/07q4_sony.pdf
http://i14.photobucket.com/albums/a324/Arkives/Disccopy.jpg%5B/IMG%5D">
http://i14.photobucket.com/albums/a324/Arkives/Disccopy.jpg%5B/IMG%5D">
