mrstickball said:
XGamer0611 said:
I ask, do you think the MGS launch and Mays NPD numbers finally woke up MS? And they will start to be competitive advertising wise with Sony versus being laid back and happy with second place in the console race in North America.
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No. MS is still in their hermit cave hiding their heads in the sand.
Advertising a $279 is no marketing strategy at all. A price reduction THEN marketing blitz will have a much greater effect. It does not matter if you have the games, if no one can really afford it, or want to pay more vs. the *superior* Wii.
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I disagree. Sales are still up over last year without a price cut. Remember if thy sold an extra 25,000 consoles a week over the 60k they do now due to a $50 price drop, they'd be out 3 million dollars ($50 x 60,000). The extra 25k would have to produce at least 3 million dollars for them to recoup the losses from cutting price. And that's assuming none of the extra 25k would've eventually bought one anyway - because that's another $50 for each one of those. And that's money NOW, versus earning it back over the three or four years (maybe) these people will have their consoles. So you need to add in interest too.
Now I am guessing at 25k. It may be less, may be more. But they aren't going to give up 3 million+ a week in revenue just to have pretty NPD numbers. Remember MS only gets $10 a new title, approximately from 3rd party software sales. If the 50% of the people bought Live Gold, they'd still need to sell an average of 10 titles per new user to make up the difference.
Anyway the point is that price cuts are costly. It's not something these companies just do for fun. The consoles and services are not free to produce and the companies are all trying to make a profit here.