albionus said: I don't quite see why pre-ordering is some seedy underside of the video game retail world. Of course retailers like pre-orders, let's them know where and how much stock is needed. It helps the retailers's profits more than gamers but they are a business after all.
Maybe it's just because most gamers are young and our education system is terrible but I don't see why gamers find it so shocking that video game businesses are in the business to make money. |
Preordering itself isn't terrible but it offers very little benefit to customers. If retailers are willing to do their research, they can reasonably well anticipate the number of units needed. And the overhead associated with pressing another disc and shipping out another game is astonishingly low -- I bet retailers could return unsold games within 30 days of ordering them, if they needed to.
EB/Gamestop encourage its employees to get preorders by any method possible and they don't offer you anything valuable in return. They try to convince you that if you don't preorder you'll have no chance of getting the game. If you call on release day and you don't have a preorder, they'll hassle you. They get your personal information which they can legally use for telemarketing in the future all they want. They'll set up automated calling and tell you to come give your game back to them for a bit of cash and they'll resell it later for a nifty profit.
If you don't behave the way they want you to, they will teach you to behave that way. I'll just shop at the next store.