I won't repost the article because it's long, but it's definitley great reading. I look forward to part 2.

http://www.thebbps.com/blog/2007/06/07/exposed-the-ugly-truth-of-pre-ordering-pushing-part-one

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http://www.thebbps.com/blog/2007/06/07/exposed-the-ugly-truth-of-pre-ordering-pushing-part-one

The URL in the original post had some rubbish appended to the end.  This works. 

Just delete the %A0 from the end of the link. It's not the first time it happens in this forum, probably a bug.

You would have to be a bit of a desperate idiot to preorder from a high street retailer.

I can see the point of ordering online because once it's ordered it's finished with until it drops on your doormat and you are able to play it + most online stores don't chartge you anything until tehy ship it so you can cancel if you do see it cheaper.

I'd only ever preorder an actual console....or 14 if I think I can make a huge Christmas profit on them :0P

 Thanks, goddam windows copy paste screwed it up.

I don't quite see why pre-ordering is some seedy underside of the video game retail world. Of course retailers like pre-orders, let's them know where and how much stock is needed. It helps the retailers's profits more than gamers but they are a business after all.

Maybe it's just because most gamers are young and our education system is terrible but I don't see why gamers find it so shocking that video game businesses are in the business to make money.

For every preorder you make a child in africa dies from AIDS.

I honestly don't care for EB/Gamestops' pre-order system. If people want to pay a deposit or pre-order that's fine. If people want to go to Gamestop and trade-in their titles at a 50% or greater loss per iteration, that's fine too. It's their prerogative.

I stopped shopping there six years ago when an obviously used title had been resealed, stickered, priced, and sold to me as new.

Screw that. I will never shop at an EB or Gamestop again.

If I am going to buy something on the day it comes out, I dont get a pre-order. Half of the time, with the titles I want, Circuit City/Target/Best Buy have some sort of special going on. The only time I pre-ordered was for Pokemon D/P, because I got the stylus.