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I don't quite see why pre-ordering is some seedy underside of the video game retail world. Of course retailers like pre-orders, let's them know where and how much stock is needed. It helps the retailers's profits more than gamers but they are a business after all.

Maybe it's just because most gamers are young and our education system is terrible but I don't see why gamers find it so shocking that video game businesses are in the business to make money.