They just said they will not sacrifice price for sales.

Maybe they won't cut the cost of the PS3. i'm sure the PS3oys here would love Sony to - it would blow away the 360 and make that little red line soar.

but the PS3 is doing it's job right now.

It's outselling its main competitor, its winning the race to become the home media hub of choice and it won Sony the Blu-Ray victory. these all boost the Sony Corp business strategy and now it needs to stop making a loss, they won't do that by lowering the price.

still hope they do though.

It seems both sony and microsoft are gunning for profitability now. About time really.

 ==> +1

even if, even without price drop, I believe it will sell more than 10M. It is just too low.

Remember months ago when there were several Sony fans that claimed that Sony was turning a profit off of the $400 PS3? Yeah, doesn't seem as likely anymore does it?

Last year Sony was lambasted for predicting too much, and having to adjust down later; and now Sony is lambasted for predicting too little when it's obvious PS3 will sell > 10 mil this year... They most likely will adjust up next 1/4. (Not unlike Ninty)

So were our numbers basically spot on?

by the way, sony is making tons of money.

Sony shipment figure (end or march 08):12.85 million units

VGC sold to customers:11.30 million units

 so it means 1.55 million PS3's were sitting on shelves.

seems really close,,, maybe 200,000-300,000 undertracked?

For comparison:(X360 by end of march 08)

MS shipment figures:19 million

VGC sold to customers:17.9 million

so that means 1.1 million X360 were sitting on the shelves

I concur that Sony's relatively low PS3 shipment forecast and stated goal of achieving profitability (for SCE) make a price cut less likely (though still possible, of course). I do think that Sony will easily beat that 10m forecast for the PS3, and can then provide positive news by upping it in Q3 and Q4. The PSP estimate definitely seems optimistic, perhaps getting a little too caught up in the Japanese success of late?

It always amazes me how someone will come into these threads for Microsoft or Sony and state how losing billions of dollars in their entertainment division is an "excellent business strategy." In the past five years, Sony's SCE division has gone from the most profitable sector of the company to the least profitable one - by far. I don't think that was part of any greater business plan. They just messed up.