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I concur that Sony's relatively low PS3 shipment forecast and stated goal of achieving profitability (for SCE) make a price cut less likely (though still possible, of course). I do think that Sony will easily beat that 10m forecast for the PS3, and can then provide positive news by upping it in Q3 and Q4. The PSP estimate definitely seems optimistic, perhaps getting a little too caught up in the Japanese success of late?

It always amazes me how someone will come into these threads for Microsoft or Sony and state how losing billions of dollars in their entertainment division is an "excellent business strategy." In the past five years, Sony's SCE division has gone from the most profitable sector of the company to the least profitable one - by far. I don't think that was part of any greater business plan. They just messed up.



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End of 2008 totals: Wii 42m, 360 24m, PS3 18.5m (made Jan. 4, 2008)