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GameStop: GTA IV "Neck-and-Neck" with Halo 3
By Kris Graft
US-based game retailer GameStop has told Next-Gen that day-one sales of Grand Theft Auto IV across GameStop stores could bump down Halo 3 and Madden NFL 08 on its own top-sellers list.ImageGTA IV has certainly been raking in the cash at Irvine, Tex.-based GameStop since its launch on Tuesday, but the firm isn't certain yet whether or not it has trumped other heavy hitters in terms of day-one sales.
"[For initial 24-hour sales] it is definitely in the top three in the course of the history of the company ... and it's neck-and-neck with Halo 3 and Madden 08 ," said GameStop media relations director Chris Olivera in a phone interview.
GameStop expects to have GTA IV sales figures compiled from its 5,000-plus stores worldwide towards the end of the week.
The title launched on Tuesday to plenty of fanfare, with GameStop locations hosting midnight events, selling the game the minute it was available.
Industry watchers have said they expect the game to generate $400 million in sales in the first week alone, compared to Halo 3's $300 million week-one bounty. Analysts have also said they expect the game to ship around 6 million copies in week one.