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Forums - Microsoft - Bloomberg: Xbox profit margin just 3%, Major Layoffs next month.

Those were the best times and we didn't even know it 



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Cerebralbore101 said:
twintail said:

How has it backfired? 

MS is still releasing all their games on PC. They just don't want them on PS or Switch. 

PC allowed Sony to recoup development costs while also potentially getting audiences interested in their IP.

PC has served it's purpose for both MS and Sony, and will continue to do so into the foreseeable future, albeit in different ways.

It backfired by slowing down console sales. Consoles make their money by getting people invested in the ecosystem and then getting 20% of every 3rd party game sold. Fewer console numbers = less revenue in the future. 

PS5 console sales are more or less aligned with PS4, with cost being the biggest factor stopping it from doing better. PS5 gen is also very easily their most profitable. So if revenue is the end goal of the argument that moving games to PC backfired, then I believe you're categorically incorrect. 

As for XB, I'm pretty sure the decisions they made regarding gamepass and pc releases were done to help them with revenue, but whether that was the best long-term decision is questionable. Nonetheless, they're still doing PC releases for all their games so they haven't gone back on it.



ConciousMan said:
Sogreblute said:

It didn't backfire. Xbox makes a lot of money off PC. Playstation made some money off PC. You think Playstation sold 90+ million consoles because of their exclusives? I think the reason Playstation stopped doing PC ports for their single player games is because they're embarrassed that PC gamers didn't care about them. I guarantee you if Playstation put their games day one on PC it would not affect their console sales at all.

Sony will not release the exclusives on the PC for some time, since Helix and Steam Machine can play Sony games on Steam. It would be a financial disaster if their best games are available on the competing platforms too. It is not about weak sales of those games released on Steam.

That is also a very good reason why. 

numberwang said:

Those were the best times and we didn't even know it 

IMO the best times for Xbox were 2001-2011. After 2011 the 360 exclusives really slowed down and then we had the disaster of the XBONE reveal. It's been a steady downhill after that. Phil Spencer became Microsoft Studios' General manager sometime around 2009. And the lack of good exclusives is IMO a serious factor in killing Xbox. 

But I do agree with you in a way. Spencer is like Bush Jr. This new CEO is like Trump. 

twintail said:
Cerebralbore101 said:

It backfired by slowing down console sales. Consoles make their money by getting people invested in the ecosystem and then getting 20% of every 3rd party game sold. Fewer console numbers = less revenue in the future. 

PS5 console sales are more or less aligned with PS4, with cost being the biggest factor stopping it from doing better. PS5 gen is also very easily their most profitable. So if revenue is the end goal of the argument that moving games to PC backfired, then I believe you're categorically incorrect. 

As for XB, I'm pretty sure the decisions they made regarding gamepass and pc releases were done to help them with revenue, but whether that was the best long-term decision is questionable. Nonetheless, they're still doing PC releases for all their games so they haven't gone back on it.

PS5 sales would have done even better if Sony had just stuck to keeping their games exclusive. IMO PS5 would be a little more ahead of PS4 aligned sales if they had never bothered with PC ports. 



Zippy6 said:

Taken from the email:

"We are in a hardware component crisis. When I joined as CEO in February, the price we paid for console storage components was over 2x as high as we paid last fall. These costs have since doubled again. And as we plan for the 2027 holiday season, we expect another significant increase, taking us over 5x the prices we paid only two years earlier. Memory costs have followed a broadly similar trajectory."

Prices for console storage and memory have increased 4x since Fall 2025. Expected to increase even further by Holiday 2027.

A great way to tackle the problem of higher storage prices is to lower the memory size of games.



Xbox has proven that the classic console model of full exclusivity and based on selling first party software in big numbers is superior in generating profits compared to the Xbox model (Full first party multiplatform releases on consoles, PC and cloud and subscription revenue).

Imagine how much more profits Xbox would be generating today if franchises like Halo (That used to sell more than Zelda) also managed to sell 30M+ copies in the modern era like Zelda managed with BOTW. While IP from other companies increased their sales potential during the last 15 years, Xbox big IPs peaked in sales during the Xbox 360 era instead.

What use is a subscription model if they only manage to mostly retain previous subscribers? That means you are in a trap where you spend more and more cash on content every year to pretty much the same amount of paying subscribers. So the cash coming in remains the same, while the cash they spend increases, you can't square that circle in the long run.



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Sephiran said:

Xbox has proven that the classic console model of full exclusivity and based on selling first party software in big numbers is superior in generating profits compared to the Xbox model (Full first party multiplatform releases on consoles, PC and cloud and subscription revenue).

Imagine how much more profits Xbox would be generating today if franchises like Halo (That used to sell more than Zelda) also managed to sell 30M+ copies in the modern era like Zelda managed with BOTW. While IP from other companies increased their sales potential during the last 15 years, Xbox big IPs peaked in sales during the Xbox 360 era instead.

What use is a subscription model if they only manage to mostly retain previous subscribers? That means you are in a trap where you spend more and more cash on content every year to pretty much the same amount of paying subscribers. So the cash coming in remains the same, while the cash they spend increases, you can't square that circle in the long run.

Xbox and Microsoft have a plethora of issues, the worst of them are the complete lack of exclusivity and the declining quality of their original big IP's (Forza Horizon is the exception, hence the excellent sales). But X360's later years, Kinect fad, and the poor Xbox One launch also contributed to the brand's downfall. They messed up aganst Playstation and accelerated PC's growth, and now it's super difficult to bounce back. They also seem to have problems managing their studios and keeping budgets reasonable: layoffs, studio closures, cancelled projects left right and centre.

GamePass has actually been losing millions of subscribers. So it's getting worse than stagnation.