PS6 buyers could be just PS5 owners trading it in for the launch price at this rate. Pretty sweet investment when you think about it.

I have a feeling they'd weather the storm just fine if they announced a $299.99 US base PS5 and it ended up exploding to the point of breaking the all-time record. After all, think about the software/live-service/digital revenue that would generate. It would be insane. Unprecedented. 

PS5's used value will collapse the moment a PS6 is announced even if Sony tries to keep the MSRP artificially high. 

Why buy a used PS5 when you can get a PS6 for $750-$800 or whatever. 

Their stock price would tank and likely take years to recover. People don't understand today there are algorithms that will bomb a stock's value if the earnings per share even come in *slightly* below Wallstreet expectations even for a single quarter. You can't do wild shit like you could 20-30 years ago, there's too many people who day trade today because of the ease of investing in stocks today. 

Even now companies like Microsoft and Meta are pulling monstrous profit that Sony could never dream of, but even their stock is getting hammered because investors are worried their spend on AI is too high even though they're making way more in profit. 

I will probably pick up a Switch 2 next month then, importing does not bother me either. I will never spend 500+ on a games console (retro not included), fuck that.

Yes, but wouldn't the stock rebound down the line when Sony announces record revenue? I know jack squat about stocks, but that seems plausible to me.

No, not if your bottom line, net profit, free cash flow is in the toilet. Investors would revolt. 

There's no reason for Sony to even do this anyway, XBox is basically evaporating so they have less competition, there's no reason to lose a penny on any Playstation. Yeah maybe PS6 sells "only" 100 million instead of a 120 million ... that's actually far easier for Sony to live with if their margins increase (higher pricing) ... losing money on hardware would be far worse. 

Ps6!! 12 easy payments of $100 a month.

And 60 locked, fps for all games!

Because you can't spend $800 but can spend $400, for starters. Not to mention the $800 console will be very hard to come by.

By the way, used Switches on Amazon dropped just some 20% in value over the past year and are now right back up to their pre-Switch 2 launch price. Don't underestimate market dynamics in the face of scarcity, people by and large aren't rational buyers at all.